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Write to One Person, Not Many

February 17, 2014 by Barbara McNichol Leave a Comment

writing keyboard and penby Barbara McNichol

When you sit down and write a book or even a marketing message, do you imagine talking to one person or several? Too often, authors think they’re addressing a multitude of readers and let phrases such as “many of you” and “a few of you” creep in.

Remember, reading is a solitary activity. Regard the person who reads what you write as an audience of one.

 

 

Filed Under: Book Writing, Business Writing Tagged With: nonfiction book editor, professional editing services, writing a book, writing marketing messages

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