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“As” vs “Since” vs “Because.” How do you choose?

October 15, 2020 by Barbara McNichol

by Barbara McNichol

Do you know when to use the words as, since, and because?

As with most grammar rules, people writing for business purposes might see the differences as an exercise in hair-splitting. However, each word conveys a slightly different meaning.

If you agree that clarity in communication is essential, and that poor grammar can affect your reputation among peers and superiors, you understand how strong writing makes a good impression.

Master the proper use of these three conjunctions, and you’ll make yourself understood—and trusted.

What are conjunctions, and what is their role in a sentence?

As, because, and since are all conjunctions that introduce a subordinate clause. They provide the reason for the action in the main clause.

For example:

Sandy has to approve all vacation time because Roger left the human resources department.

Monday will be a paid holiday since Remembrance Day falls on a Tuesday this year.

All vacation inquiries will have to be done in person, as Sandy hasn’t updated the online calendar yet.

In all these examples, the subordinate clause provides the reason for the action in question. In addition, it is dependent on the main clause, meaning it has no meaning without it! The main clause, on the other hand, can stand on its own without the subordinate clause.

Using as vs since vs because: not splitting hairs.

If you want the information to resonate with your readers, choosing the correct conjunction is key.

Ask yourself…

  • Where do I want the emphasis?
  • Do I want the reader to focus on the reason or the result?

If you want to emphasize the result, use since or as.

For example:

  • I hope Sandy attends the meeting [result], as I’m eager to hear her organizational plans for the human resources department [reason].
  • Good human resources managers are hard to keep [result] since the job comes with so much pressure [reason].

In both of these examples, the result is at the forefront.

However, when you want your readers to pay close attention to the reason, use because.

For example:

  • Because the human resources department is lacking consistent leadership employee turnover has been a challenge.
  • Did you leave the engineering department because you were frustrated by the lack of resources?
  • It’s important to seal all the hatches when you leave the maintenance room because the filters in the air purifiers have to be kept under pressure.

The causes – or reasons – are clear in these sentences, and draw the reader’s attention.

Using because eliminates the ambiguity in a sentence, as well. Consider using since vs because in this scenario:

  • I understand the new vacation policy much better because I read the employee manual.
  • I understand the new vacation policy much better since I read the employee manual.

In the first sentence, the reader understands that you gained a better understanding of the policy as a result of reading the manual.

What about in the second sentence? When did you gain a better understanding? Some time after reading the manual? Or due to information you found in the manual? Your reader may be able to infer the meaning, but it’s best not to make them guess.

There’s never a bad time for good writing.

Persuasive writing should be crisp and direct. When you’re in a business setting your readers are busy and their time is precious. Don’t waste any of it using ambiguous words or clunky grammar.

Your readers might not be grammar experts, but poor spelling and syntax are a distraction from your message. That comes down to paying attention when faced with word choices like as vs since vs because.

You can access a variety of resources. You can even sign up for my Word Trippers Tips and get grammar tips delivered to your inbox every week.

It’s time to make friends with good writing, and I can help. Contact me to find out how, and share your most common “word trippers” with me, too.

Enjoyed this article? Here are three more to help you communicate effectively:

Common Grammar Miscues that Undermine Good Writing

Why Make a BIG DEAL Out of Correct Spelling and Grammar?

Make Your Writing Stronger – 14 Tips

Filed Under: Grammar Tips Tagged With: better writing, book writing, main clause, nonfiction book editor, professional book editing, since vs. because, word choice, word distinction

Are You Giving Praise or Gratitude? How This Makes Everyone Better Versions of Themselves

February 12, 2020 by Barbara McNichol

By Lynne Franklin (reprinted with permission)   

Kathy was my first assistant when I was working at a public relations agency in my twenties. I made a point of writing thank-you notes to her when she finished something for me.

Walking through the office one day, I heard Kathy talking to another assistant. She said, “Lynne writes me thank-you notes for everything. That makes them all kind of meaningless.”

I was shocked! I thought I was being a good supervisor … Not knowing what to do, I never discussed this with Kathy and just wrote fewer of them.

What’s the Difference?

Praise is defined as “the expression of warm approval or admiration.” It comes from the Latin pretium, meaning “reward, prize, value, worth.”

Gratitude is “the quality of being thankful; readiness to show appreciation for and to return kindness.” Its root is the Latin gratus, for “pleasing, agreeable, thankful, grace.”

If this seems like so much hair splitting, here’s the sense I make of it. Praise recognizes something a person has done. Gratitude is about the meaning of what they do and who they are to you.

With that in mind, I can see how my notes fell short for Kathy. They didn’t show approval or admiration of her work. Nor did they show appreciation or a wish to be kind back. She was right: my scribbles were a meaningless pleasantry that made me feel good.

Our Brains on Gratitude

Here’s the great thing. Gratitude is a gift to the giver and receiver.

It stimulates both brains to produce the neurotransmitters serotonin and dopamine, which make us feel good and boosts our moods. It also reduces fear and anxiety by lowering the amount of stress hormones in our systems.

When we practice gratitude every day, this rewires our brains. We strengthen these neural pathways, making us more grateful and positive by default. (This affects the people around us, because moods are contagious.)

Then we all get the documented benefits of gratitude:

  1. Being happier—having more positive emotions and thoughts, becoming more aware and awake, feeling greater satisfaction with ourselves, enhancing our mood
  2. Being healthier—building a stronger immune system, having fewer aches and pains, having optimum blood pressure and heart function, experiencing better sleeping and waking cycles
  3. Being better versions of ourselves—improving our communication with others, having more empathy, having stronger relationships, being more likeable, being a more involved team member

What Now?

Don’t make my mistake of sending thoughtless thank yous. Whether giving praise or gratitude, be specific:

  • Praise—“You did a great job of leading that meeting, Kathy. You kept things moving. We got a lot done—on time! And now everyone knows what to do next.”
  • Gratitude—”You’re an inspiring leader, Kathy. This meeting is a great example. Not only did you get everything covered in an hour, but you made sure we all felt involved in the solution and know what to do next. I’m so happy to be part of your team because we’re making a difference!”

Look for opportunities to express gratitude. It could be a comment—face-to-face or phone/Zoom/Skype. It could be a note—which has even more impact when you deliver it in person, or even read it out loud to the recipient first. It could even be thinking about someone and thanking that person in your head. And don’t forget to regularly send yourself a note or thought of gratitude.

Make gratitude a practice. Some people keep gratitude journals, where they write what happened this day or week that they’re grateful for. Or they have a “gratitude partner” whom they regularly discuss this. Whatever path you choose, focus on how these instances made you feel.

In the middle of your over-busy day, take time to notice and express appreciation. Consider it the emotional equivalent of the boost you get from coffee or chocolate—without the calories!

****

Lynne Franklin is a communications expert who can increase your persuasiveness in three ways:

  • Speeches, workshops and coaching that give you tools you can use right away
  • Strategies that help you turn difficult business communications into opportunities to succeed
  • Written and spoken communications created to reach your corporate and marketing communication goals

Get more people to do what you want. Let Lynne show you how. Call 847-729-5716

Filed Under: Writing Tips Tagged With: better writing, language for professionals, Lynne Franklin, nonfiction book editing, praise or gratitude, professional book editor, word difference, word distinction

A Distinction Between “Optimal” and “Optimum”?

November 26, 2017 by Barbara McNichol Leave a Comment

by Kathleen Watson

According to merriam-webster.com, scientists in the mid-19th century needed a word to describe the most favorable point, degree or amount; the best condition for the growth and reproduction of an organism. They took “optimus” from Latin to create the noun optimum.

It filled the scientific need, and optimum eventually gained use beyond the scientific community to broadly imply the best or most desirable.

A few decades later, optimum was being used as an adjective as well as a noun. That’s when optimal was coined to serve as an adjective, but the distinction is either not understood or not accepted by everyone.

A popular resource for writers, Garner’s Modern American Usage, prefers “optimum” as the noun and “optimal” the adjective.

Noun Examples: optimum

These examples show how optimum is used as a noun (the best condition or amount):

Professor Albertson was pleased that the soil conditions of the test garden finally reached their optimum.

The pass interception yielded the optimum the coach could have hoped for.

Your thorough preparation resulted in the optimum your job search could have achieved.

Adjective examples: optimal

These examples show how optimal is used as an adjective (the most desirable, most favorable, most effective). Note that optimal is followed by the element it modifies:

Once students achieved optimal soil conditions for the test garden, the plants thrived.

The quarterback’s injury contributed to an optimal opportunity for a pass interception.

Because of your thorough preparation, your achieved optimal results from your job search.

I align with those who recognize and appreciate the distinction between optimum and optimal. Consider these pairs of words that follow the same noun / adjective pattern as do optimum and optimal:

bacterium / bacterial

cerebrum / cerebral

cranium / cranial

minimum / minimal

If optimum and optimal mean the same thing — if they are interchangeable — why do both words exist? Choosing one word over another because of its precise meaning or nuance separates the thorough writer, editor, or publication from the rest.

Kathleen calls herself the Ruthless Editor. She has created Grammar for People Who Hate Rules to help people write and speak with authority and confidence. Kathleen can be reached at kathy@ruthlesseditor.com.

In your opinion, are these two words interchangeable?

Filed Under: Grammar Tips, Writing Tips Tagged With: " Word Tripper, adjective usage, correct grammar, grammar, Kathleen Watson, nonfiction book editor, noun usage, precise meaning, professional book editor, word distinction

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