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How Readable is Your Writing? Measure It!

April 10, 2012 by Barbara McNichol Leave a Comment

by Bob Kelly (used by permission)

Do you know how readable your writing is? You should. In fact, with all the tools available to you these days, there’s no excuse not to know. I assure you that your target audiences know – instinctively. Once they start reading what you’ve written, they’ll keep going – or quit – depending on how easy or hard it is you’ve made it for them.

The good news is that you, as the writer, don’t have to depend on instinct. Take anything you’ve written and you can quickly determine how readable it is by calculating the average grade level needed to understand it.

I produce a quarterly newsletter for a client, who requires that each of the dozen or so articles I write and/or edit per issue have an average grade level of 12 (high school graduate) or less.

Used to Be a Tedious Task

Calculating readability used to be a tedious task. One way was to take a sample of 100-200 words, count the number of words, then the number of sentences, then the percentage of words with three or more syllables. Take the average sentence length plus the average of the longer words, add them together and multiply the sum by a factor of 0.4. The result: the average grade level needed for comprehension.

I did that for years. But now, as we used to say in Noo Yawk, fuhgedaboudit! I simply highlight the writing sample, go to www.readability-score.com and paste in the sample and instantly see the average grade level, also known as the Fog Index.

Readability Doesn’t Equal Comprehension

A word of caution: finding that level is just the first step. Comprehension and readability are not the same thing. According to The Wall Street Journal, “People prefer to read well below their education level, and at a fog index of 13-college freshman-even a PhD’s eyes may start to glaze a bit. At 17 virtually the whole audience has fled.”

Most business magazines are written at the 9-10 level. I once read that TV Guide is at 6, and Reader’s Digest at 8. So, unless you’re writing a doctoral thesis or a legal brief, I strongly recommend you aim for a level of 10, or below. Once you start doing it, you’ll find it comes naturally. (I just checked; this article is at 7.)

If your writing is higher than 10, and you’re struggling with how to lower it, send along a sample and let’s see if I can help – with no strings attached.

Bob Kelly founded WordCrafters, Inc. in 1979, providing complete writing and editing services for authors, speakers, businesses and professional men and women, ministries and other nonprofit organizations. A former newspaper editor and publisher, he’s an award-winning author/co-author of 20 books, and has edited or ghostwritten more than a dozen others. His unique and extensive collection of quotations numbers 480 volumes and 1.7 million quotes. He’s also the author and publisher of a popular free monthly ezine: The KellyGram: Wisdom and Wit about the Wonderful and Often Wacky World of Words. His email is bob@wordcrafters.info.

Filed Under: Article Writing Tagged With: Bob Kelly, Fog index, nonfiction book editor, readability, readability vs. comprehension

“How Can I Be a Good Editing Client for You?”

September 12, 2011 by Barbara McNichol Leave a Comment

by Barbara McNichol

Recently, an author and I settled in to have our project-finalizing conversation before starting to edit her manuscript. Price determined. Timelines set. Anticipation high. Before we signed off, she asked with gentleness and genuine interest, “How can I be a good editing client for you, Barbara?”

Quite frankly, this question blew me away—largely because no one had asked it before in my two decades of editing books! Deep inside, my playful side wanted to answer, “Well, accept everything I change, write a glowing testimonial, pay me extremely well, and send me loads of great referrals, too.” But instead, I curbed my enthusiasm and quietly said, “Simply be available to answer my questions during the editing process.” An okay answer . . . well, really kinda lame. Because upon further reflection, I came up with these 7 ways to help turn any book-editing project into an ideal process—for both me and the authors I love to work with.

Ideal Process Point #1: Have a focused understanding of your book’s “reason to be”—that means knowing what this book will do for your readers, for you, and for your business (e.g., solve a problem, provide a new stream of income, open doors to a new niche, etc.). When your goals and overall dream for your book are stated upfront, I can better ensure the writing hits the mark.

 Ideal Process Point #2: Have a feel for what to expect throughout the editing process (e.g., Does the manuscript go through one, two, or three editing reviews for the stated project fee? Is proofreading included? Do you want it to come before the layout stage or after?)

Ideal Process Point #3: Early on, communicate any sense of urgency (e.g., book must ready for an upcoming conference). Planning for tight timelines affects priorities and avoids a “push” that adds crazymaking—and the potential for errors.

Ideal Process Point #4: Understand the level of editing desired—ranging from proofreading to minor edits to major rewrites. Doing a Sample Edit (editing 3 to 10 pages of your manuscript) helps both author and editor assess the level required.

Ideal Process Point #5: In reference to #4, take heed when the editor advises a “deep massage” rather than a “fluff-and-buff” approach to editing the chapters. In my experience, authors appreciate the “deep” treatment when it’s needed to clarify and strengthen their writing so readers can readily understand what you want to say.

Ideal Process Point #6: Hold off making copious changes and additions once the editing process gets underway. Integrating the “new” with the “old” can increase time, expense, and frustration, so make your content as complete as possible from the get-go.

Ideal Process Point #7: Send red roses when all is said and done—just kidding (although it’s happened J). Like most editors, I appreciate receiving a signed copy of the printed book, a testimonial that reflects the benefits of our work together, and a willingness to refer my services to other authors.

Most of all, I appreciate it when the process runs smoothly and we can both reap the rewards of being “good clients” for each other.

 

 

 

Filed Under: Book Writing Tagged With: Barbara McNichol, book editing services, good editing client, nonfiction book editor, working with a book editor

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