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Chiasmus: When Words Mirror Each Other in a Sentence

December 18, 2018 by Barbara McNichol Leave a Comment

by Barbara McNichol

Using figures of speech in our writing make it fun. Truly my favorite figure of speech is the chiasmus­ (ky-AZ-mus). That’s when words in a sentence mirror each other.

Politicians have made them famous (e.g., Ask not what your country can do for you—ask what you can do for your country. – John F. Kennedy). Experts have made them accessible and even fun (e.g., Dr. Mardy Grothe’s book: Never Let a Fool Kiss You or a Kiss Fool You: Chiasmus and a World of Quotations That Say What They Mean and Mean What They Say)

My contribution to the joy of words is a 4-page Chiasmus Collection I’d like to share. Simply email me with Chiasmus Collection in the subject line.

The ones I’ve included come from years of gleaning them from authors, clients, and subscribers in my daily editing work.

A few choice examples:

It is not true that people stop pursuing dreams because they grow old; they grow old because they stop pursuing dreams. – Gabriel Garcia Marquez

Write only what you love, and love what you write. – Ray Bradbury

New York is the perfect model of a city, not the model of a perfect city. – Sir Lewis Mumford

What is your favorite chiasmus? Share it here!

Request my 4-page Chiasmus Collection.

 

Filed Under: Editors and Authors, Writing Tips Tagged With: #betterwriting #businesswriting, better business writing, better writing, better writing for authors, Dr. Mardy Grothe, figures of speech, nonfiction authors, nonfiction book edictor, words as mirrors

Common Words That Still Trip Us Up

October 3, 2018 by Barbara McNichol Leave a Comment

12 Common Words That Still Confuse Everyone (Infographic)
Source: www.grammarcheck.net

Filed Under: Business Writing, Editors and Authors Tagged With: #betterwriting, business writing, common use used incorrectly, impeccable language use, nonfiction book authors, nonfiction book edictor, professional book editing, Word Trippers

Don’t Make Me Get Out the Red Pen!

August 1, 2018 by Barbara McNichol Leave a Comment

by Lynne Franklin (used with permission)

Here’s the truth. No one wants to read what you write. Everyone is time-starved. For many, the best moments in the day are when we see an email we don’t have to read and can hit “delete.”

Because we’re overwhelmed, we write something, give it a quick look, and then hit “send.” We forget that we’re writing to persuade people to do something – not noticing that what we’ve created just made it harder for them to agree with us. One of our chief sins is …

Being Boring

Kill the Clichés. When you use these, you scream, “I have no original thoughts! I’m doing this on autopilot.” Why would anyone want to read further – let alone care what you think?

Make a better choice. Switch “at this time” to “now.” Change “attached please find” to “here is.” Drop “it has come to our attention” for “we understand.” You’ll notice this already makes your writing more succinct, which you’ll need to …

Stop Droning On. It’s neuroscience. Once a sentence passes the 25-word mark, you can’t remember the subject. (Or maybe you just no longer want to.) Aim for an average of 10- to 12-word sentences in reports and speeches, and eight-to-10 words in emails.

Don’t think that commas, dashes and semicolons can save you. It’s true: the first two give your readers a place to take a breath in their minds. But don’t abuse this tactic. Cut that longer sentence into two. And generally avoid using semicolons. They mostly confuse people – and could lead to arguments with English majors (who will be happy to tell you when you’ve used them incorrectly).

Watch the length of your paragraphs. Few things are as discouraging as seeing one that goes on for 20 lines. I once reviewed a document with a 265-word sentence, in a paragraph that lasted a page (single-spaced). I was the only person who read it. While I forgot the subject 10 times, I remembered the ire it engendered.

Get to the Good Stuff Fast. Before you begin, consider what your readers know. If you must, reference important shared knowledge quickly. But spend most of your time on new ideas. Telling people what they already know – at length – bores them or makes them think you’re talking down to them. They’ll either stop reading (because they’re not learning anything) or get angry with you.

A colleague once explained it this way: “Reading his writing was like taking the local versus the express bus.” Most non-engineers don’t need to get into the weeds on the hows or whys of something. Focus on what’s in it for your reader, then decide what to keep or junk.

It’s a Conversation

Read Your Writing Out Loud. Watch for the words that stumble off your lips – or when this is language you’d never ordinarily use. (“Pursuant” anyone?) Change those kinds of words.

Often your writing is the conversation you have with someone on screen or paper before you have the conversation on the phone or in person. Don’t bore them. You’ll miss the chance at that second conversation – and getting what you want.

Lynne Franklin teaches you how to be the most persuasive person in the room. She is the author of Getting Others To Do What You Want. You can reach her through her website at www.lynnefranklin.com

What ways do you avoid boring your readers?

Filed Under: Business Writing Tagged With: better writing, clear writing, good writing techniques, In Communicado, Lynne Franklin, nonfiction book edictor, persuasive communication, persuasive writing, red pen, red pen editor

Word Clutter and Extraneous Phrases to Avoid

February 13, 2018 by Barbara McNichol Leave a Comment

Check out all these phrases that add word clutter. Question their use every time. Do you need them in your writing?

20 Clutter Words & Phrases to Avoid (Infographic)
Source: www.grammarcheck.net

What phrases would you add to this list? Share them here.

Filed Under: Writing Tips Tagged With: #business book editing, better writing, extraneous phrases, nonfiction book edictor, professional book editing services, word clutter, words to avoid, Writing Tips

Why Grammar Matters

March 3, 2017 by Barbara McNichol Leave a Comment

by Barbara McNichol

Did you celebrate National Grammar Day on March 4th? I think it needs to be celebrated all year ’round especially when it comes to business writing.

Here’s why using proper grammar is important:

“Grammar is credibility. If you’re not taking care of the small things, people assume you’re not taking care of the big things.” — Amanda Sturgill, associate professor of communications at Elon University

What’s the best way to recognize Grammar Day? Spend extra effort to make sure your sentences, whether spoken or written, are grammatically correct.

grammar bookHow do you know what’s correct? Let me direct you to my colleague Kathleen Watson’s new reference book,  Grammar For People Who Hate Rules: Killer Tips From The Ruthless Editor.

This week only, Kathleen is offering it in ebook form for only 99 cents, downloadable on Amazon. This special offer expires at midnight on March 8, so act now!

You can order the paperback version at any time. It’s available at:

Amazon

Barnes & Noble

Powell’s Books

This is one resource I use often and highly recommend!

 

Filed Under: Compelling Special Tagged With: #grammar mistakes, #LearnEnglish, credibility in writing, grammar resource, grammar rules, Kathleen Watson, nonfiction book edictor, professional business book editing, Writing Tips

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