by Barbara McNichol

Have you heard that gestures, tone of voice, and facial expressions carry significantly more weight in communication than words? Being a wordsmith, I never bought into this belief, and I’m grateful and relieved it’s been busted. Words matter!

This video demonstrates why the oft-referenced Mehrabian study needs to be examined more accurately. A fun production to watch!

Conclusion: Of course, words matter–a lot. Learning how to use them effectively should never stop!

Share your thoughts about what makes communication successful below.