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“As” vs “Since” vs “Because.” How do you choose?

October 15, 2020 by Barbara McNichol

by Barbara McNichol

Do you know when to use the words as, since, and because?

As with most grammar rules, people writing for business purposes might see the differences as an exercise in hair-splitting. However, each word conveys a slightly different meaning.

If you agree that clarity in communication is essential, and that poor grammar can affect your reputation among peers and superiors, you understand how strong writing makes a good impression.

Master the proper use of these three conjunctions, and you’ll make yourself understood—and trusted.

What are conjunctions, and what is their role in a sentence?

As, because, and since are all conjunctions that introduce a subordinate clause. They provide the reason for the action in the main clause.

For example:

Sandy has to approve all vacation time because Roger left the human resources department.

Monday will be a paid holiday since Remembrance Day falls on a Tuesday this year.

All vacation inquiries will have to be done in person, as Sandy hasn’t updated the online calendar yet.

In all these examples, the subordinate clause provides the reason for the action in question. In addition, it is dependent on the main clause, meaning it has no meaning without it! The main clause, on the other hand, can stand on its own without the subordinate clause.

Using as vs since vs because: not splitting hairs.

If you want the information to resonate with your readers, choosing the correct conjunction is key.

Ask yourself…

  • Where do I want the emphasis?
  • Do I want the reader to focus on the reason or the result?

If you want to emphasize the result, use since or as.

For example:

  • I hope Sandy attends the meeting [result], as I’m eager to hear her organizational plans for the human resources department [reason].
  • Good human resources managers are hard to keep [result] since the job comes with so much pressure [reason].

In both of these examples, the result is at the forefront.

However, when you want your readers to pay close attention to the reason, use because.

For example:

  • Because the human resources department is lacking consistent leadership employee turnover has been a challenge.
  • Did you leave the engineering department because you were frustrated by the lack of resources?
  • It’s important to seal all the hatches when you leave the maintenance room because the filters in the air purifiers have to be kept under pressure.

The causes – or reasons – are clear in these sentences, and draw the reader’s attention.

Using because eliminates the ambiguity in a sentence, as well. Consider using since vs because in this scenario:

  • I understand the new vacation policy much better because I read the employee manual.
  • I understand the new vacation policy much better since I read the employee manual.

In the first sentence, the reader understands that you gained a better understanding of the policy as a result of reading the manual.

What about in the second sentence? When did you gain a better understanding? Some time after reading the manual? Or due to information you found in the manual? Your reader may be able to infer the meaning, but it’s best not to make them guess.

There’s never a bad time for good writing.

Persuasive writing should be crisp and direct. When you’re in a business setting your readers are busy and their time is precious. Don’t waste any of it using ambiguous words or clunky grammar.

Your readers might not be grammar experts, but poor spelling and syntax are a distraction from your message. That comes down to paying attention when faced with word choices like as vs since vs because.

You can access a variety of resources. You can even sign up for my Word Trippers Tips and get grammar tips delivered to your inbox every week.

It’s time to make friends with good writing, and I can help. Contact me to find out how, and share your most common “word trippers” with me, too.

Enjoyed this article? Here are three more to help you communicate effectively:

Common Grammar Miscues that Undermine Good Writing

Why Make a BIG DEAL Out of Correct Spelling and Grammar?

Make Your Writing Stronger – 14 Tips

Filed Under: Grammar Tips Tagged With: better writing, book writing, main clause, nonfiction book editor, professional book editing, since vs. because, word choice, word distinction

How to Talk About Your Book at Holiday Parties – and Get Invited Back

November 16, 2018 by Barbara McNichol Leave a Comment

By Mary Walewski, guest blogger

It’s time for holiday parties—a season when you attend parties where you only know a few people. There you are, chatting away with total strangers when someone asks you what you do for a living.

“I write books. I just published my latest one,” you say.

“Wow, you wrote a book? What’s it about?”

Before you start on a blow-by-blow description of your subject or plot that leaves them looking around the room for somebody—anybody—to interrupt you, STOP.

You’ve just received an invitation to practice your Very Short Description of What Your Book Is About. Its purpose is to keep the conversation going. Most authors feel they need to relay a lot when they’re asked, “What’s your book about?” But that’s not what people really want. They want a one- or two-sentence answer to respond to and generate a conversation.

What is Your Very Short Description?

Before you go to your next party, practice a 10- to 20-second description that will encourage others to respond with questions, not leave them looking for an escape. It’s natural for you to want to tell them all about your book. But, please remember, this is a conversation, not a sales call.

What happens when you begin to describe everything in your book? You shut down the conversation and the other person becomes a hostage to your narrative. Instead, reply with something like, “It’s a mystery novel set in a hospital.” This is short and concise, while encouraging the other person to say something like, “Wow, I’ve always wanted to write a book. How did you get started?”

Then the conversation can continue to a natural conclusion—and that person isn’t suddenly seeing someone across the room to speak to.

Ideas for What to Say at Holiday Parties

Examples of your Very Short Description of What Your Book Is About:

  • If it’s nonfiction, what problem does it solve? Who is it for?
    • “It’s a self-help book for single fathers on how to start dating after divorce.”
    • “It’s a diet book for people who don’t want to give up carbs.”
  • If it’s fiction, state the genre (Is it mystery, detective, romance, etc.) and where it takes place.
    • “It’s a historical novel set during the California Gold Rush.”
  • Who’s your main character and what happens to him/her?
    • “It’s set during the California Gold Rush. It’s about a sheriff who falls for the local madam in a mining camp.”

May all of your conversations at  holiday parties end with “Where can I buy your book?”

Enjoy the season!

Mary Walewski is a book marketing consultant who works with indie authors and publishers. Request her online report The 5 Marketing Habits of Successful Authors at Buy The Book Marketing.com.

Filed Under: Book Writing Tagged With: #betterwriting, #business book editing, authorship, book authorship, book marketing, book marketing consultant, book writing, holiday parties, Mary Walewski, nonfiction book editing, professional book editor, successful authors, talk about books, what is your book about

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