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Be Impeccable with Your Emails

February 20, 2018 by Barbara McNichol Leave a Comment

by Barbara McNichol

“Be Impeccable with Your Word”—one of the Four Agreements by Don Miguel Ruiz

In business, being impeccable with your “word” sent through email counts for a lot. After all, you want more than replies; you want results.

To give you a greater chance of receiving what you need from each email, apply these five tips for composing messages impeccably.

  • Write an effective subject line that concisely describes what the impeccableemail is about. Include specifics telling recipients what to do (e.g., Attend meeting 3 p.m. Tuesday, Feedback on report by 4 p.m. Friday, etc.).
  • Make the first statement of your email compelling—a call back, a question, a startling statistic (skipping chats about the weather). With a strong opening, you have a greater chance the whole message will get read.
  • In the body of the message, address recipients by name. Point out which issues pertain to them and what questions you want them to answer.
    Because people scan content and don’t often read word for word, use bullet points to make scanning easy and keep your text concise.
  • Format your emails for ease of reading: short sentences, short paragraphs, spaces between paragraphs.If your message looks tedious to read on screen, it will get put aside.

In the spirit of being impeccable with your words, try these tips and reap the results you desire.

Which tips do you find most helpful? What tips would you add? Share your experience here.

Filed Under: Writing Tips

Word Clutter and Extraneous Phrases to Avoid

February 13, 2018 by Barbara McNichol Leave a Comment

Check out all these phrases that add word clutter. Question their use every time. Do you need them in your writing?

20 Clutter Words & Phrases to Avoid (Infographic)
Source: www.grammarcheck.net

What phrases would you add to this list? Share them here.

Filed Under: Writing Tips Tagged With: #business book editing, better writing, extraneous phrases, nonfiction book edictor, professional book editing services, word clutter, words to avoid, Writing Tips

If Only Writers Would Use “Only” Right

February 8, 2018 by Barbara McNichol Leave a Comment

by Kathleen Watson (used with permission)

Inaccurate placement of the modifier only continues to abound.

I’ve written about only before, and I’ve continued to save examples. Those with a misplaced only far outweigh those where only is in the right spot: closest to the word it modifies. Because the margin is so great, I’m climbing back onto my soapbox.

Why does the placement of only matter?

Only as an adjective or adverb means solely or exclusively, single or solitary, which is the case in most of my examples. It implies limits.

use of onlyConsider these three examples from my book, Grammar for Those Who Hate Rules (p. 29), which show that placement of only changes the meaning of each. Then consider how the placement of only applies to the numbered examples that follow.

Only Danny sang at the party. (No one else sang.)

Danny only sang at the party. (He didn’t dance or play the piano.)

Danny sang only at the party. (He didn’t sing elsewhere.)

Correct Onlys

Now let’s jump into my collection. In these eight examples, only is correctly placed. Note that only follows a verb, clearly indicating what it modifies.

  1. Definitions of plain language that focused only on writing proved too narrow.
  2. For a plural ending in s, x, or z, add only an apostrophe to show possession.
  3. Praise the delivery to Norway of fighter planes that exist only in a video game.
  4. The other defendants were charged only with misdemeanors.
  5. Buckeye still has only about 60,000 people.
  6. He engineered a “smart gun” that could be fired only by an authorized user.
  7. If you get input only from your closest circle, you won’t get the whole picture.
  8. It’s not hard to detect when someone wants to hear only praise and support for their own ideas

Incorrect Onlys

In the next examples, only is placed incorrectly. Note how often it precedes the verb, when it is intended to modify what follows the verb (underlined). Mentally put it in its correct place.

  1. We only have one voice of reason in Alaska.
  2. That could discourage widespread acceptance, especially for a product that may only have limited use.
  3. VA Secretary McDonald has only fired three people for their involvement in the scandal.
  4. On Sunday, the Senate only voted on the two amendments McConnell set up,
  5. Reports from Reuters and Politico indicated that the president would only move to end the program after a six-month delay.
  6. We only have so many weekends.
  7. The U.S. Supreme Court has explicitly ruled that blood can only be drawn from drivers for probable cause and with a warrant.”
  8. The current bills would only apply to new employees.
  9. Starbucks announced plans to open stores that only accept mobile orders.
  10. Google is concerned about SSL certificates, which are supposedly only issued after Symantec takes extra steps to verify the identity of the holder.
  11. Do you still only write by hand?
  12. A favorite Rick Perry flub is his announcement that as president he was going to shutter three federal agencies — and then could only think of two.
  13. This doesn’t mean that you can only send a press release for information that would make the front page of the New York Times.
  14. The tour company will only collect tasting fees for one person for each winery.
  15. You only need 10,000 devoted readers to make a living.
  16. When they run a “find word” search of your work and “that” only appears a handful of times, you already have a leg up.
  17. Why does designer Vivienne Westwood only bathe once a week?
  18. The asteroid was only spotted seven hours before flying past earth
  19. You only have room for one blurb on the front and maybe two more on the back.
  20. He is anticipating opposition from some of his fellow Republicans to a bill that only gives dreamers legal status.
  21. The McDowell Sonoran Preserve could only be built if voters approve the proposed construction.

Look for other examples in articles you read and comment below.

Used with if — if only, as in this post’s headline — only can express a wish (If only writers used only right … ) or regret (If only I’d paid attention … ), or it can mean “if for no other reason” (She told him she’d already done it, if only to stop his reminders).

Pay attention to your onlys. Show that you’re an informed, skilled writer, and set a good example for others. Please share this with colleagues, friends, and family.

Kathleen calls herself the Ruthless Editor. She has created Grammar for People Who Hate Rules to help people write and speak with authority and confidence. Kathleen can be reached at kathy@ruthlesseditor.com.

Filed Under: Business Writing Tagged With: #business book editing, better writing, business writing, correct grammar, correct language, grammar rules, Kathleen Watson, nonfiction book editing

9 Things All Writers Can Do at the Editing Stage

January 15, 2018 by Barbara McNichol Leave a Comment

by Jennifer Scott, guest blogger

As a writer, it can feel hard editing your own writing. You’re close to your own text, so how can you ensure you’re getting it right?

Here are 9 tips to help you edit your own writing effectively and make it the best it can be.

  1. Take A Break

First of all, take a step back from your manuscript. You’ve worked hard on it, so you deserve a break. Give it a week or two, and then come back to it. It’s much easier to be objective once you’ve taken your time and then come back to your writing.

  1. Read The Whole Thing Through Once

Book editor Janelle Green from Top Canadian Writers says, “Before you do anything, read the whole manuscript through once. It’s tempting to start getting right in there and making changes, but in fact you can be making things harder for yourself.” Read the whole thing through and make notes. Come at it from the perspective of a reader before you start editing.

  1. Chop Down Sentences

Take a look at the sentences in your work. Some of them will be longer, although not exactly run-on sentences. If you can, cut them down into shorter sentences. A long sentence can contain a couple of different ideas, and it’s easy to lose the reader if there’s too much going on.

  1. Don’t Rely On Spell Check

Spell check is a handy feature when you’re editing, but you can’t rely on it to catch everything. It’s fallible, just like any other editing software, and can miss errors if they don’t show up as incorrect. Use it by all means, but then follow with a manual check to look for any errors you’ve made.

  1. Read It Backwards

When you’re looking for technical errors in your writing, read it backwards. This way, you’ll be more likely to spot issues rather than be distracted with how the piece reads. You’d be amazed at how much this simple tip works.

  1. Don’t Forget The Grammar

No matter how experienced you are at writing, your grammar should always come under scrutiny when you’re proofreading. It’s easy to misunderstand a rule of grammar and create sections of text that need revision. If you’re struggling with this, don’t worry; there’s lots of help. Try the following sites:

  • Via Writing
  • Best Australian Writers
  • Easy Word Count
  • State Of Writing
  • Cite It In
  • AcademAdvisor
  1. Watch Your Tone

The tone of your manuscript is important. If you’re writing a how-to text, a more straightforward approach is needed. If it’s a comedy book, of course inject more personality into it. Take a look at your tone and ensure it’s consistent.

  1. Read It Aloud

The best way to ensure your prose flows is to read it aloud. You’ll be able to see how your writing sounds to a first-time reader and make changes as needed.

  1. Get Help If You Need It

If you find it hard to edit your own writing, plenty of services are available to help. The Huffington Post in its “Write My Essay” feature explains why editing and writing services are more valuable than ever.

Use these 9 tips the next time you’re editing. You’ll be amazed at how much you can polish your writing before sending your manuscript to an editor.

Jennifer Scott works as an online editor at Best British Essays. Also, she is a business developer who works in education, technology, security, and online marketing. Contact Barbara for contact info for Jennifer Scott.

 

Filed Under: Editors and Authors Tagged With: authors editors, better writing, edit your work, edit your writing, editing tips, Jennifer Scott, nonfiction book editing, professional editing services, self-editing

The Last Straw – a Serious Request from Mrs. Green

January 10, 2018 by Barbara McNichol Leave a Comment

Barbara’s Note: This post deviates from writing help to put out a cry from my client, the author of Your Mother Called Mother Earth…You’d better call her back!

DON’T BE A SUCKER–The Last Straw

by Gina Murphy Darling aka Mrs. Green, Mrs. Green’s World

Here’s how not to be a sucker. Hopefully after reading this, you will never want to look at, think about, nor consider using a straw again – not ever. You will become straw phobic like me! To put it bluntly, straws really do suck!

The backstory: Americans consume over 500,000,000 million straws EVERY SINGLE DAY. Stop, take a deep breath, and reflect. That’s enough to fill 127 school buses EVERY SINGLE DAY. Could I make that up? Based on the national average of 1.5 straws per person per day, each person in the US will use approximately 38,000 or more straws between the ages of 5 and 65. Without question, straw production is one of THE most energy intensive processes on the planet.

The carbon footprint:

  • Straws are made from petroleum. Oil has to be drilled to make them. Yikes!
  • Straws then have to be manufactured, packaged, shipped and distributed. Big carbon footprint.

The harsh realities/impact:

  • Straws never biodegrade. The earth simply does not know how to absorb them. Remnants of the first straw ever manufactured are somewhere out there – buried in a landfill or in the belly of a bird or sea mammal – but out there.
  • Straws are not recycled but at this point, one might conclude that once a straw is made, most of the damage is already done.
  • Some straws are incinerated generating toxic emissions which pollute the atmosphere and contribute to climate change.
  • Most straws go to landfills, are buried in the ground and leach harmful chemicals into the soil and groundwater. Sick and sad – right?

The worst:

  • Straws are BIG beach and ocean polluters. They are one of the top 10 items found in beach clean ups.
  • It is estimated that over a million seabirds and over 100,000 marine mammals and fish, too numerous to count, are killed by plastic pollution each year and straws are a big part of the reason why. Do you want YOUR straw to be the one that ends up stuck in the nose of a magical sea turtle? I think not.

The solutions:

  • Stop using them. Just say no to straws.
  • Purchase reusable straws and USE THEM! Mrs. Green’s pick is Glass Dharma because they are glass and you can get some really fun ones or Ukonserve.
  • Join the One Less Straw Campaign, started by our friends at One More Generation (OMG), take the pledge and spread the word.
  • Encourage restaurants you frequent to stop serving them or, at the very least, request your beverage of choice to be served straw free.

Don’t be a sucker – just say no to straws.

Find out more about how to help Mother Earth at MrsGreensWorld.com

Filed Under: Compelling Special Tagged With: earth damage, last straw, Mrs. Green's World, nonfiction book editing, professional book editing, straw use, Your Mother Called

7 Tips for Getting Book Endorsements

December 26, 2017 by Barbara McNichol Leave a Comment

by Mary Walewski (used with permission)

book testimonialsWhen you’re publishing your first book, it’s easy to overlook getting endorsements. These are the blurbs on the front and back cover of your book. A great book blurb – or endorsement – by an expert in your field, a known author, or even a celebrity can give your book a seal of approval and help sales.

Getting a book blurb or two sounds easier than you think now that the experts you want to contact have websites and are on social media. No more contacting publishers or agents – your prospects may have assistants helping with their online profiles, but at least you can skip a few of the middlemen.

Here are my top 7 tips for getting book endorsements:

  1. Start your prospect list early – ideally when you’re still writing the book. At least, be working on your list when your book is still in editing. Visit your prospects’ websites and look for a contact page or email. Friend and follow them on social media.
  2. Your list should consist of people your audience would know and respect. Look for fellow authors in your genre, experts in your field, and celebrities who have a connection to your topic. Don’t count on the big names to respond – but you never know.
  3. Outline a general query letter for your prospects, then customize it for each person you’re approaching. You have a better chance of snagging an endorsement of your favorite authors if you show you’re a fan of theirs. Also include info on how you’ll be marketing and selling your book – nobody wants to endorse a book that nobody will see. If your book sells, your endorser benefits too!
  4. In your letter, include sample endorsements for your prospects to edit as they please. Some may choose to write their own, and that’s great.
  5. After they say yes, ask them whether they’d like a paper copy or an ebook, the entire book, or just an excerpt. You can have ARCs – advance reader copies made through your local POD publisher or even at the local office supply store.
  6. Ask four times as many prospects as you think you’ll need. You only have room for 1 blurb on the front and maybe two more on the back. If you get more, put them on the inside front page. Whatever you do, don’t NOT use a good blurb. If someone goes to the trouble of reading your work and writing an endorsement, use it.
  7. Give your endorsers a reasonable deadline and follow up tactfully. Don’t be a pest – remember, they’re doing you a favor! Lastly, after your book comes out, send your endorsers a copy of your book with a nice inscription and a thank you note.

Mary Walewski of Buy The Book Marketing is a book marketing consultant for indie authors and publishers. You can contact her at https://buythebookmarketing.com.

What tips have helped you? Please add to this list below.

Filed Under: Editors and Authors Tagged With: ARCs, better writing, book blurbs, book publicity, book testimonials, Buy The Book Marketing, Mary Walewski, nonfiction book editor, professional book editing, request book endorsements, request testimonials, write endorsements

Did You Grow Up with These Writing Rules?

December 19, 2017 by Barbara McNichol Leave a Comment

10 Myths about English Writing (Infographic)
Source: www.grammarcheck.net

Filed Under: Book Writing Tagged With: better writing, correct use of words, grammar teaching, nonfiction book editor, professional business book editing, writing myths, writing rules

A Distinction Between “Optimal” and “Optimum”?

November 26, 2017 by Barbara McNichol Leave a Comment

by Kathleen Watson

According to merriam-webster.com, scientists in the mid-19th century needed a word to describe the most favorable point, degree or amount; the best condition for the growth and reproduction of an organism. They took “optimus” from Latin to create the noun optimum.

It filled the scientific need, and optimum eventually gained use beyond the scientific community to broadly imply the best or most desirable.

A few decades later, optimum was being used as an adjective as well as a noun. That’s when optimal was coined to serve as an adjective, but the distinction is either not understood or not accepted by everyone.

A popular resource for writers, Garner’s Modern American Usage, prefers “optimum” as the noun and “optimal” the adjective.

Noun Examples: optimum

These examples show how optimum is used as a noun (the best condition or amount):

Professor Albertson was pleased that the soil conditions of the test garden finally reached their optimum.

The pass interception yielded the optimum the coach could have hoped for.

Your thorough preparation resulted in the optimum your job search could have achieved.

Adjective examples: optimal

These examples show how optimal is used as an adjective (the most desirable, most favorable, most effective). Note that optimal is followed by the element it modifies:

Once students achieved optimal soil conditions for the test garden, the plants thrived.

The quarterback’s injury contributed to an optimal opportunity for a pass interception.

Because of your thorough preparation, your achieved optimal results from your job search.

I align with those who recognize and appreciate the distinction between optimum and optimal. Consider these pairs of words that follow the same noun / adjective pattern as do optimum and optimal:

bacterium / bacterial

cerebrum / cerebral

cranium / cranial

minimum / minimal

If optimum and optimal mean the same thing — if they are interchangeable — why do both words exist? Choosing one word over another because of its precise meaning or nuance separates the thorough writer, editor, or publication from the rest.

Kathleen calls herself the Ruthless Editor. She has created Grammar for People Who Hate Rules to help people write and speak with authority and confidence. Kathleen can be reached at kathy@ruthlesseditor.com.

In your opinion, are these two words interchangeable?

Filed Under: Grammar Tips, Writing Tips Tagged With: " Word Tripper, adjective usage, correct grammar, grammar, Kathleen Watson, nonfiction book editor, noun usage, precise meaning, professional book editor, word distinction

What Editors Tell Authors About Improving Their Writing

November 13, 2017 by Barbara McNichol Leave a Comment

by Barbara McNichol

What can editors tell writers and authors about improving their writing? Consider these five common writing mistakes even conscientious writers make:

Mistake #1: Being self-absorbed as a writer. With too much talk about the author’s experience of writing, you risk overlooking the reader’s experience. The fix? Use “you” more than “I” in your sentences and stay close to your core message.

Mistake #2: Addressing readers in plural rather than as a single person whose interest you want to capture. Remember, reading is a solitary pastime. The fix? Keep one person in your target audience in your mind’s eye as you write.

Mistake #3: Using a long noun phrase when an active verb will do. The fix? Whenever possible, get an active verb to do the “work” of the sentence. Instead of “the examination of the report was done by the director,” change the noun phrase to a verb and rewrite the sentence: “The director examined the report.” In this way, passive construction becomes active, reduces the word count, and delivers a more direct message.

Mistake #4: Having no clear order to the paragraphs. The fix? Once you’ve crafted a solid, compelling opening, think through how the organization and flow of your main points will best guide your reader logically to your desired conclusion. If possible, test the result with colleagues or actual readers who will give you honest feedback.

Mistake #5: Writing sentences that ramble (on and on and on and on). The fix? Limit your sentences to 15-21 words maximum. Be sure to vary sentence length to create interest.

Bonus mistake: Flat-out choosing the wrong word. Yes, in English, it’s easy to confuse common words such as “advice” instead of “advise” (among hundreds more). The fix? Use a comprehensive resource such as Word Trippers (print or ebook) to help you select the perfect word when it really matters. Want a free mini-version of Word Trippers (the ebook)? Go to http://www.WordTrippers.com

What common writing mistakes would you add to this list?

Filed Under: Book Writing, Business Writing Tagged With: Barbara McNichol, better writing, business writing, improving writing, nonfiction authors, nonfiction book authors, professional book editing

In What Order Do You Place Adjectives in a Sentence? Explained Here

November 2, 2017 by Barbara McNichol Leave a Comment

Ever thought about why we put adjectives where we do? This creative post by Analytical Grammar explains it graphically. Now we know!

Filed Under: Writing Tips Tagged With: adjective placement, better writing, how to write, nonfiction book editing, professional editing services

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