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Do You Have Reading Envy?

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By Abby Marks Beale

Don’t you just envy people who always keep up with their reading? You may be surprised to know that a quick reading speed is not the only way to get caught up. It’s those who devote an adequate amount of TIME to it are also the ones who are not haunted by their “to-read stack.”

Being Intentional with Your Reading

That makes sense, you say, BUT you’re feeling time-starved? It’s really as simple as being intentional about wanting to make more time to read.

Review these common-sense suggestions. Which ones do you already do? Which ones you can start doing to relieve your reading guilt and get more reading done?

Capitalize on free moments by always having something with you from your reading pile – be it digital or on paper – and kept in your car, in your purse or briefcase, etc.  An unexpected delay in an appointment is now viewed as a gift of time.

Watch less (or no) TV! If you watch an hour or more of television a day, just think how much reading you could get done if you swapped some TV time with reading just a few days a week!

Only read things that are of value to you so you don’t waste your precious reading time on useless material.

Plan it! Make an appointment with yourself during work hours (this may mean moving to a conference room to get peace and quiet), on weekends (you can read while kids are watching cartoons) or during your commute (if you have one where you’re not driving!)

Try to read more at your peak time(s) of day – your most mentally awake and alert times. If you are a morning person, then make some time then. If you are a night owl, carve out time after dark.

Upgrade your reading skills so however much time you do spend, you get a lot more accomplished! You can take our interactive reading course online OR if you prefer to learn auditorily, you can start by listening to the 10 Days to Faster Reading audiobook available on Audible.com.

March is National Reading Month. Here’s to getting more time to read!

Abby Marks Beale makes a difference in the world through her speed reading programs, which I highly recommend. Details at https://revitupreading.com

How will you celebrate National Reading Month? Please comment here.

When to Use an Apostrophe with Numbers and Dates

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Nothing highlights the importance of when to use an apostrophe like a weather report.

by Barbara McNichol

When to use an apostrophe…

Sometimes, “apostrophe confusion” is more apparent than reading weather reports during an extreme cold snap. 

If we can trust Punxsutawney Phil, the end of these sub-zero temperatures should be near…but in case a groundhog isn’t your first choice for meteorological – or grammatical – advice, let’s cover the basics with examples inspired by fellow grammar-guru Kathleen Watson.

Adding an “s” to numbers…

If you’re pluralizing a number, don’t add an apostrophe.

  • Temperatures will drop into the 30s tonight.
  • There were four 747s waiting on the tarmac.Nothing highlights the importance of when to use an apostrophe like a weather report.
  • She said both size 8s were too loose.

Adding an “s” to decades…

If you’re writing about years as decades, don’t add an apostrophe.

  • He teaches a class on rock bands of the 1960s and ’70s.*
  • They worked together to refurbish a vintage car from the 1940s.
  • This is the most snowfall the region has seen since the 1980s.

When writing about a trend in a year or decade…

When a year or decade defines something that could be replaced by another proper noun, use an apostrophe to indicate possession.

  • During Germany’s Olympic Games in Berlin, Jesse Owens won four gold medals.
    During 1936’s Olympic Games in Berlin, Jesse Owens won four gold medals.
  • Funds raise by Mary Holmes in 2018 surpassed Jane Smith’s efforts in 2017.
    Funds raised in 2018 surpassed 2017’s efforts.
  • The Chicago White Sox were World Series Champions in 2005.
    The Chicago White Sox were 2005’s World Series Champions.

When starting a sentence with a number…

Whenever possible, avoid using a number at the beginning of a sentence unless it’s a year. And be sure to add an apostrophe according to the rules above.

  • 1929’s stock market crash marked the beginning of the Great Depression.
  • 2019 was the most robust year for new car sales in our region.
  • Seventy percent of my day is consumed by responding to emails.

In summary…

Don’t use an apostrophe to pluralize numbers:

Incorrect: “The airline owns a fleet of 747’s.”

Correct: “The airline owns a fleet of 747s.”

Don’t use an apostrophe with a number that indicates a decade:

Incorrect: “The 1960’s were marked by advances in civil rights and space travel.”

Correct: “The 1960s were marked by advances in civil rights and space travel.”

Do use an apostrophe to designate possession.

Incorrect: “Funds raised this year surpassed 2019s target.”

Correct: “Funds raised this year surpassed 2019’s target.”

*Bonus: Use an apostrophe to indicate missing digits.

Incorrect: “Most people look back at the 60s with fondness.”

Correct: “Most people look back at the ’60s with fondness.”

Following the guidelines of good grammar is always important. Why? When you communicate in a clear, correct  manner, your message carries more resonance and credibility.

What are some of the grammar rules that trip you up in your everyday communication? I’d love to know.

Did you find this article helpful? Here are a few more gems.

Poor Writing Means Your Credibility is at Stake!
Active Verbs Motivate Your Reader to Take Action When the Time is Right

Thanks to Kathy Watson for her input to this post. I highly recommend her reference guide Grammar for People Who Hate Rules to help you get over the grammar hump with ease.

Beware of Misinformation and Especially Disinformation

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by Barbara McNichol

Dictionary.com’s 2018 Word of the Year—misinformation—is more than a word; it’s a call to action.

Dictionary.com defines “misinformation” as “false information that is spread” and goes on to say its rampant spread poses new challenges for navigating our communications today.

Not Interchangeable

The meaning of “misinformation” is often confused with “disinformation,” but the two aren’t interchangeable. “Disinformation” means “deliberately misleading or biased information; manipulated narrative or facts; propaganda.” The difference between “misinformation” and “disinformation” is marked by intent.

That means when people spread “misinformation,” they believe the information they are sharing. In contrast, “disinformation” is crafted and sent out with the intent to mislead others. A piece of “disinformation” can ultimately become “misinformation” depending on who’s sharing it and why.

For example, if politicians strategically spread articles, photos, etc. they know to be false, that’s “disinformation.” When a recipient sees the information, believes it, and shares it, that’s spreading “misinformation.”

Misinformation vs Disinformation – Know the Difference

The point is to learn the difference between them, then heighten your sensitivity to their nuances—and don’t knowingly spread either.

What can you do to fight misinformation at work and outside of your job?

Armed with awareness, you can:

  • improve your own media literacy by carefully considering your sources of information
  • fact-check stories you read on social media before believing them
  • commit to reading entire articles, and not just headlines, before sharing them
  • point others to fact-checking resources when you see misinformation spreading
  • learn to recognize misinformation and wrk toward stopping its spread

I encourage you to read more on this hot issue by doing an online search. Share your thoughts here.

Chiasmus: When Words Mirror Each Other in a Sentence

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by Barbara McNichol

Using figures of speech in our writing make it fun. Truly my favorite figure of speech is the chiasmus­ (ky-AZ-mus). That’s when words in a sentence mirror each other.

Politicians have made them famous (e.g., Ask not what your country can do for you—ask what you can do for your country. – John F. Kennedy). Experts have made them accessible and even fun (e.g., Dr. Mardy Grothe’s book: Never Let a Fool Kiss You or a Kiss Fool You: Chiasmus and a World of Quotations That Say What They Mean and Mean What They Say)

My contribution to the joy of words is a 4-page Chiasmus Collection I’d like to share. Simply email me with Chiasmus Collection in the subject line.

The ones I’ve included come from years of gleaning them from authors, clients, and subscribers in my daily editing work.

A few choice examples:

It is not true that people stop pursuing dreams because they grow old; they grow old because they stop pursuing dreams. – Gabriel Garcia Marquez

Write only what you love, and love what you write. – Ray Bradbury

New York is the perfect model of a city, not the model of a perfect city. – Sir Lewis Mumford

What is your favorite chiasmus? Share it here!

Request my 4-page Chiasmus Collection.

 

How to Talk About Your Book at Holiday Parties – and Get Invited Back

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By Mary Walewski, guest blogger

It’s time for holiday parties—a season when you attend parties where you only know a few people. There you are, chatting away with total strangers when someone asks you what you do for a living.

“I write books. I just published my latest one,” you say.

“Wow, you wrote a book? What’s it about?”

Before you start on a blow-by-blow description of your subject or plot that leaves them looking around the room for somebody—anybody—to interrupt you, STOP.

You’ve just received an invitation to practice your Very Short Description of What Your Book Is About. Its purpose is to keep the conversation going. Most authors feel they need to relay a lot when they’re asked, “What’s your book about?” But that’s not what people really want. They want a one- or two-sentence answer to respond to and generate a conversation.

What is Your Very Short Description?

Before you go to your next party, practice a 10- to 20-second description that will encourage others to respond with questions, not leave them looking for an escape. It’s natural for you to want to tell them all about your book. But, please remember, this is a conversation, not a sales call.

What happens when you begin to describe everything in your book? You shut down the conversation and the other person becomes a hostage to your narrative. Instead, reply with something like, “It’s a mystery novel set in a hospital.” This is short and concise, while encouraging the other person to say something like, “Wow, I’ve always wanted to write a book. How did you get started?”

Then the conversation can continue to a natural conclusion—and that person isn’t suddenly seeing someone across the room to speak to.

Ideas for What to Say at Holiday Parties

Examples of your Very Short Description of What Your Book Is About:

  • If it’s nonfiction, what problem does it solve? Who is it for?
    • “It’s a self-help book for single fathers on how to start dating after divorce.”
    • “It’s a diet book for people who don’t want to give up carbs.”
  • If it’s fiction, state the genre (Is it mystery, detective, romance, etc.) and where it takes place.
    • “It’s a historical novel set during the California Gold Rush.”
  • Who’s your main character and what happens to him/her?
    • “It’s set during the California Gold Rush. It’s about a sheriff who falls for the local madam in a mining camp.”

May all of your conversations at  holiday parties end with “Where can I buy your book?”

Enjoy the season!

Mary Walewski is a book marketing consultant who works with indie authors and publishers. Request her online report The 5 Marketing Habits of Successful Authors at Buy The Book Marketing.com.

Fine-Tune Your Writing Through an Editor’s Lens

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by Barbara McNichol

fine-tunr your writingWhenever you write something—a report, article, proposal, manuscript, or sensitive email—you naturally don a writer’s hat. But don’t stop there. You’re not finished! It’s time to scrutinize and then fine-tune what you’ve crafted.

Start with this question: Does every word contribute to conveying your intended message?

To answer that question, you need to reread your piece (at least three times) as if you’ve never seen it before. It’s akin to “thinking like an editor” by examining every phrase/sentence and asking:

Is it NECESSARY?

Is it CLEAR?

Is it CONCISE?

If you can’t confidently answer YES to these questions, pay attention to the following fixes and use them wherever it’s appropriate.

NECESSARY: Be picky and picky again. Delete whichever elements don’t support the piece’s meaning.

CLEAR: Ensure subjects and verbs agree; no mixing singular and plural. For example,

  • Incorrect: A group of writers were in town. (“Group” is singular while “were” is plural.)
  • Correct: A group of writers was in town. (“Group” is the subject here, not “writers.”)

CONCISE: Whack wordiness by getting rid of extraneous phrases and words that add no value—e.g., really, some, great, very, that. Change these wobbly words to something specific and/or descriptive that gives readers more information. For example,

  • Let’s add some examples to the report.
  • Let’s add 12 examples to the report.

By looking through your editor’s lens, you can fine-tune your writing to ensure every word counts toward getting your message across.

Authors: Virtual Classes Now at Book Selling University

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book selling universityBook Selling University is pleased to announce it now offers live, virtual “classes” with Guy Achtzehn, an expert in selling books in both small and large, non-returnable quantities to non-bookstore (special sales) buyers.

Individuals will get an understanding of their target prospects,  steps for selling to them, and ways to repeat the process for long-term sales growth.

  • A list of target buyers customized to their content
  • Basic contact information for each prospect
  • Tips and techniques for reaching them
  • Networking hints for meeting buyers in person
  • Role playing to build their confidence
  • Tips to follow up with buyers successfully
  • Ways to build recurring revenue from each customer

Book Selling University is an online, on-demand series of pre-recorded courses. These course help self-published authors and independent publishers produce better books and sell them profitably in large quantities.

All online courses are conducted by instructors who are experts on their material. This includes Barbara McNichol’s hour-long webinar, Strengthen Everything You Write, BSU-176.

Book Selling University (www.booksellinguniversity.com) is sponsored by BookLife, Bowker, Ingram Spark, and the Association of Publishers for Special Sales (APSS). It creates an awareness of special sales (non-bookstore marketing) and  steps to achieve greater revenue.

Full details at BookSellingUniversity.com or contact BrianJud@bookapss.org

Self-Publishing Your Book Made Easy

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by Barbara McNichol

For many authors, fiction and nonfiction, the hardest part about writing and self-publishing a book is knowing how to do it correctly.

My colleague, author, and excellent writer’s coach Teresa Funke has launched a tool that all self-published authors will find essential.

The Self-Publishing Blueprint was created by Teresa and her partners at Writing Blueprints. This all-in-one resource helps you cut through the confusion of self-publishing and will save you from making costly mistakes.

What can you expect from this highly recommended self-publishing tool?

Its 9-unit format walks you through every aspect of producing, publishing, and promoting your book. It features detailed videos, checklists, and worksheets to help you choose the self-publishing path that’s perfect for your project.

Put a Self-publishing Expert at Your Fingertips

Here’s the best part: Once you buy this online tool, you own it, and can use it again and again as you produce new books. It’s like having your personal expert at your fingertips.

Please go here for an explanatory video and full details.

Don’t Leave Your Readers Guessing

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by Barbara McNichol

readers, write for readersWhether you’re writing an email, an article, a report, or a proposal, never leave your readers guessing what you really want.

Specifically, they shouldn’t have to wonder about these two critical components of communicating:

  • Why have you told them this information?
  • What are they are supposed to do with it?

It’s easy (and lazy) to say, “Give clear instructions and point readers to their next action.” But here’s a more concrete method.

Use a planning tool called Setting Your Objectives that echoes the traditional journalism basics: Who, What, Why, Where, When, and How.

Before you write the first sentence, answer each of these questions on paper as they apply to the written piece you’re crafting. The more detail the better . . .

WHO: Target Audience—Who will read this? What do you know about them already? Who will be affected by what your message says?

WHAT: Message or takeaway, including call to action—What do you want the reader to do, think, believe, or remember as a result of reading your piece? E.g., Attend this important meeting. Consider this point of view. Review this proposal. Refund my money.

WHY: Purpose and benefits—Why do the readers need this information? What’s in it for them? Why should they care?

WHEN & WHERE: Logistics—What details need to be spelled out? If it’s an event or meeting, specify the time, location and other essential facts.

HOW: Style and tone—How do you want your reader to “hear” you? E.g., polite, apologetic, excited, firm, demanding, laid back, urgent, or something else?

Once you’ve thought through all of these, it’s smooth sailing. Why? Because your brain has already included the critical points and especially the two we started with:

  • WHY you have told them the information
  • WHAT they’re supposed to do with it.

By consistently using the planning tool Setting Your Objectives, you’ll find you can craft your pieces more quickly and more completely every time.

How do you ensure your writing is communicating with your readers? Learn more at www.WordTrippers.com

 

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