My colleague Sam Horn keeps intriguing her “tribe” with thoughtful questions that go in a meaningful direction. Her recent post especially intrigued me on behalf of all authors. Its title? “Are Titles Really All That Important?”
If you’re like me, you probably responded, “well, yeah.” But that doesn’t mean a thing unless the statement is backed up with practical reasons.
Sam’s reasoning doesn’t disappoint. Her post offers 7 pay-offs of a winning book title with examples. Read them all and determine how to apply them to your own book titles.
Of course, among the best example is her latest book Got Your Attention? to be released in 2015. Wonder why a goldfish graces the cover? Read the back story here.