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How (and Why) to Work with an Editor

July 1, 2018 by Barbara McNichol Leave a Comment

Barbara McNichol from June 2018 issue of Speaker Magazine

work with an editorAs a professional, you send your ideas into the world in writing—via books, blogs, articles, and more. In today’s crowded marketplace, the more you write, the more every word counts.

Who can help you break through the clutter? Editors: your conduit to communicating to those you want to influence. For if an experienced editor doesn’t “get” your message, neither will they. And because the written word sticks around longer than the spoken word, it matters!

Why You Need an Editor

It’s tempting to regard hiring editors as an unnecessary expense. Instead, see it as an investment in effectiveness. Here’s why:

  1. You grow as a writer. Pay attention to editors’ changes and learn the tricks of the editing trade. That includes getting assurance that your piece meets your objective.
  2. You improve your book’s marketing power. A good editor can wordsmith titles, headings and subheads as well as incorporate keywords to hook readers during online searches.
  3. You gain insight and save embarrassment. Your writing benefits from an editor’s initial “deep massage” that asks insightful questions and makes suggestions to hone your message. It’s followed by a tight copyedit to find those pesky grammar gremlins and wording errors before readers do. After you make changes, your editor reviews everything, does a final proofread, and keeps your project moving.

Then at the end of the process, you can declare with confidence, “My writing sounds just like me—only better!” (As an editor, that’s what I desire for my clients.)

Choosing an Editor

For books, the magic of selecting the right editor lies in the Sample Edit—a complimentary edit of your work from your manuscript. Sure, you get value from seeing Before and After of someone else’s project, but don’t skip this step. Request samples from all contenders. That’s how you come close to comparing apples to apples.

I call the Sample Edit “magic” because you get to see:

  • the level of editing required
  • how clearly your message can be expressed
  • if the edits changed your voice—a huge concern for authors.

And it does something else: The Sample Edit helps determine your project’s place on the editing spectrum. Does it require proofreading, copyediting, or a complete rewrite? Along with word count, that determines an editor’s customized fee, communicated in writing up front.

In your selection process, be sure to examine prospective editors’ credentials. Study their websites and peruse their portfolios. Testimonials are great, but also ask for references so you can pose questions to their clients related to your needs.

In short, don’t miss the opportunity to deliver your best writing. After all, it’s you, your voice, your contribution to the world. Make sure your message comes across clear and strong. It’s that important!

Tricks of the Editing Trade

  • Enliven your text by using active (not passive) construction:
  • Active: “The boy chomped into the juicy watermelon.” The verb “chomped” is active.
  • Passive: “The juicy watermelon was eaten by the boy.” The word “by” is a clue that it’s passive.
  • Keep it simple:
  • One idea per sentence
  • One distinct point per paragraph
  • No more than 21 words in a sentence.
  • Whack wordiness:
  • “I really think it’s time to go.” (“It’s time to go.”)
  • “Due to the fact that” (“Because…”)
  • “There are m[M]any experts that believe in magic.”

Word Alert: The word “that” doesn’t substitute for “who” when referring to a person. You’d refer to someone who speaks, not someone that speaks.

  • Use the correct word to say what you mean. Even from excellent writers, editors often encounter misused words: browse vs. peruse, compliment vs. complement, advice vs. advise.

As an expert editor, Barbara McNichol proudly helps speakers/authors change the world with their well-crafted words. Over 24 years, Barbara has placed more than 350 books (and counting) on her editor’s “trophy shelf.” She is also the creator of Word Trippers Tips, a resource for better writing available at www.WordTrippers.com.

Filed Under: Editors and Authors Tagged With: editors' credentials, expert editor, find editor, misused words, nonfiction editing, professional book editing, professional business book editor, Whack Wordiness, word clutter, work with editor

Use the “Language of the Positive”

April 30, 2018 by Barbara McNichol Leave a Comment

by Joan Burge (used with permission)

Did you know that changing just a few of the everyday words you use while conducting business can actually enhance people’s positive impressions of you? Here are three highly effective tips you can start using today.

  1. “Do” or “can” instead of “try.” When you’re a pro at what you do, you understand the importance of managing expectations among the people you support and work with in the office. That’s why so many of us use the word “try” (as in, “I will try to have that report finished Tuesday”) to buffer our schedules and communicate parameters on tasks and projects. Problem: “Try” has a somewhat wimpy connotation, as if you’re unsure – even when you aren’t, of course! Solution: Replace with variations of the words “do” or “can” instead – and focus on what is definite: “I’ll do a preliminary outline by Tuesday for review,” or “I will complete a preliminary outline Tuesday.”
  2. “Believe” instead of “think” or “feel.” If you’re a careful listener, you’ll often hear people say something like, “I think/feel the best course of action is….” Communication experts agree that replacing “think/feel” with “believe” expresses even more assertiveness and self-confidence to management, colleagues and clients: “I believe you’re right.” Bonus fact: To communicate even more directly and succinctly, practice dropping the use of “I believe” and stick with the statement itself: “You’re right.”
  3. “And” instead of “but.” Here’s one of my favorites! See if you can tell the difference between these two statements: “I know you’ve missed the deadline, but…” vs. “I know you’ve missed the deadline, and….” The first sets up a negative “but,” which precedes bad news – and since people know this, they tend to get defensive or tune out whatever follows, regardless of its legitimacy. Conversely, the second statement acknowledges the bad news, yet skillfully avoids the sense that a shoe is about to fall. Result? The “and” says, “We can work on a solution, which is more important than the blame right now” – and people are far more likely to listen, meaning communication improves.

Successful professionals focus on what I call the language of the positiveCan you think of  additional ways to change commonly used words or phrases so co-workers and clients respond even better? I encourage you to delve deep and test new ways to communicate verbally and in writing!

Known as the pioneer of the administrative training industry, Joan Burge is an accomplished author, professional speaker, consultant, and corporate trainer. She is the founder, CEO, and visionary of Office Dynamics International, an organization that provides high-performance executive and administrative assistant training and coaching.

How could you change commonly used phrases to increase the responses you get? Share your ideas here.

Filed Under: Writing Tips Tagged With: #betterwriting, better communications, Joan Burge, language of the positive, nonfiction book editor, Office Dynamics, Office Dynamics International, professional business book editor

When “Start to” and “Decide to” Creep into Your Writing

October 2, 2017 by Barbara McNichol Leave a Comment

making your writing clearby Barbara McNichol

Do you habitually start a sentence with the phrase “start to” or “begin to”? In a 5,000-word document I recently edited, those phrases appeared 14 times, while only five were deemed necessary to the meaning. That’s a lot of extra words!

To be more direct in your writing, skip the “start/begin” part and employ the phrase Nike made famous: Just do it!

These examples show how you can write a stronger statement by going straight to the action verb rather than “beginning” to go for it.

Example 1: Slowly begin to approach your teammate with your idea.

Better: Slowly approach your teammate with your idea.

Example 2: Start to make an agenda for the meeting.

Better: Make an agenda for the meeting.

Whenever you write “start to” or “begin to,” question it. Ask: Is “start” or “begin” essential to the meaning of the sentence? Chances are you can glide straight to the action verb without it!

Similarly, watch out for “decide to” in your writing. Which verb carries more weight in this example sentence, “decide” or “launch”?

Example: The president decided to launch the company’s implementation strategy next month.

Better: The president will launch the company’s implementation strategy next month.

Do you see how “decide” doesn’t add meaning while “launch” is vital to the message? When you catch yourself writing “decide,” ask: Is it needed?

Your goal is clearer, stronger writing so your readers clearly understand what you mean. Pay attention to these phrases and streamline them. It will make a big difference.

What similar verb phrases belong in this category? List them here. I will discuss them in future posts.

Barbara McNichol has created a Word Trippers Tips resource so you can quickly find the right word when it matters most. You’ll improve your writing through excellent weekly resources in your inbox including Word Trippers of the Week. Details at www.WordTrippers.com

 

 

Filed Under: Writing Tips Tagged With: better writing, direct sentences, Grammar Tips, nonficiton book editing, professional business book editor, write well

Mark Twain’s Sage Writing Advice

August 9, 2017 by Barbara McNichol Leave a Comment

by Chris Stern (reprinted from SSA newsletter)

Mark Twain was considered one of the greatest American writers of his time. He was often asked about the craft of writing and gave quite a bit of advice about putting words on paper. Here are a few of my favorites.

  1. Get your facts first, and then you can distort them as much as you please. Interestingly, this was quoted by Rudyard Kipling in From Sea to Sea (1899) with the attribution to Mark Twain.
  2. You need not expect to get your book right the first time. Go to work and revamp or rewrite it. God only exhibits his thunder and lightning at intervals, and so they always command attention. These are God’s adjectives. You thunder and lightning too much; the reader ceases to get under the bed, by and by. This was in a letter to his son Orion Clemens in March 1878.
  3. Use good grammar. Not exactly a bold insight, but one that he wrote regarding “Fennimore Cooper’s Literary Offences” in 1895. He wrote “18 Rules of Writing” in this article, the advice on good grammar was #14 . Here are a few more from this source:
  4. A tale shall accomplish something and arrive somewhere.
  5. The episodes of a tale shall be necessary parts of the tale, and shall help develop it.
  6. The personages in a tale shall be alive, except in the case of corpses, and that always the reader shall be able to tell the corpses from the others.
  7. The personages in a tale, both dead and alive, shall exhibit a sufficient excuse for being there.
  8. Eschew surplusage. (aka Whack Wordiness)
  9. The time to begin writing an article is when you have finished it to your satisfaction.
    By that time you begin to clearly and logically perceive what it is that you really want to say.
  10. Don’t say the old lady screamed. Bring her on and let her scream. (Barbara’s favorite)

Which of these are your favorites, either from a “funny” or a “serious” point of view?

Filed Under: Writing Tips Tagged With: Chris Stern, Mark Twain, nonfiction book editing, professional business book editor, sage writing advice, timeless writing advice for authors

Tap into the Power of “3”

April 27, 2017 by Barbara McNichol Leave a Comment

by Barbara McNichol

Our society loves “3”; we remember things in “3s”; we’ve learned it from kindergarten when we were told to hop, skip, jump and stop, look, and listen.

Businesses gravitate toward “3” when they create marketing taglines. Look at these examples:

  • Reduce, reuse, recycle (recycle guide)
  • Buy it. Sell it. Love it. (eBay)
  • Grace, space, pace. (Jaguar)

How can you improve your writing by tapping into the power of “3”? Consider this example from a newsletter. The rewrite flows better because of the three-part rhythm brought into play.

Before:

You are free to choose, create and live the life you want if you are willing to investigate, make changes, update your protective strategies, be honest with yourself, and invest in what it takes to continue growing. (37 words)

After:

You are free to choose, create, and live the life you want. (12 words)

That works if you are willing to investigate, update your strategies with honesty, and invest in continuing to grow. (20 words)

Also notice how the long-winded sentence was broken into two shorter sentences with breathing space between. Ah, much easier for readers to follow.

How can you tap into the power of “3” in your writing? Share your examples.

Filed Under: Business Writing Tagged With: better business writing, business writing, nonfiction book editor, power of 3, professional business book editor, write in threes

When Good Words Turn Bad

February 4, 2017 by Barbara McNichol Leave a Comment

by Teresa Funke (used with permission)
While listening to a friend talk the other day about a moment of personal discovery, I had a realization . . . there are many words I use that I’d always thought of as good words, but I realized in certain circumstances, even a good word can turn “bad.”Take “wish” for example – a word full of positive energy and hopefulness. “Make a wish, honey,” we say.
But just as often when I say the words “I wish,” they are followed by negatives. “I wish she’d stop that. I wish I didn’t have to do this. I wish this wasn’t so stupid.”And what about this one, “I am.” Such a powerful statement on its own, but just as often, it leads off sentences like, “I am not very good at that. I’m too slow. I am such an idiot.”Then there are words like “never” or “always,” which for all the times they can be used in the positive, can just as often be used in the negative.
As a writer, two of my favorite words when paired together are “What if?” That question has spawned many a great story. But I sometimes catch myself slipping toward doubt when I use these words. “What if it doesn’t work? What if she doesn’t like it? What if I’m wrong?”Then again, I’m just as likely to use a negative phrase in a positive way. Take the phrase “So what?”  Makes you bristle just to hear it, right?  But it can also be motivating.“I don’t want to submit this story. It might get rejected.”“So what. Are you any worse off if it does?”“I don’t want to call her; she might say no.”

“So what? Then at least you’ll know.”

Language has power and there is no such thing as a good word or a bad word; there is only how we use them and how we pair them. This last election taught us that.

So be careful how you talk to or about others, but be careful how you talk to yourself as well.

Teresa Funke embodies the modern artist/entrepreneur. She is the owner of Teresa Funke & Company and Victory House Press and the award-winning author of six novels for adults and children based on true stories from WWII. A popular writer’s coach and nationwide speaker, she offers keynotes and presentations. Contact her at tfcinfo@teresafunke.com or call 970-215-4155

In what ways do words have power for you? Share your thoughts here.

Filed Under: Book Writing Tagged With: art, artists, bad words, creatives, election, entrepreneurs, good word, good words, I wish, motivating, motivation, nonfiction book editor, professional business book editor, So what, Teresa Funke, TeresaFunkeWriting, Theresa Funke, What if, wish

Change Testimonials for Nonfiction Book Websites?

January 2, 2017 by Barbara McNichol Leave a Comment

by Patrice Rhoades-Baum

Have you heard this advice: “Never edit or change your testimonials.” Not true! You SHOULD edit them so they’re professional and add value using a light touch. Just be careful not to change the meaning.

Use this checklist:

  • PROOF – It’s vital to fix typos and punctuation issues. This helps to ensure your website and other marketing tools are polished and professional.
  • SHORTEN – Brief testimonials get to the point and are easy to read. Trim long testimonials to 3-5 sentences. Yes, this means sacrificing content. But that’s better than loooong testimonials, which cause readers’ eyes to glaze over.
  • REWORK (IF IT’S CONFUSING)– If a testimonial contains good content but is confusing or poorly written, consider rewording key sentences. Be careful not to change the meaning or the person’s intent. Then email the revised testimonial to your client for approval.
  • ORGANIZE – I like to place testimonials with the most impact at the top of the website’s “Testimonials” page. When you organize testimonials, alternate those that address similar challenges.
  • INCLUDE FULL NAME & MORE – Make every testimonial work hard for you! Include the person’s full name, title, organization, and books written.
  • ADD SEO KEYWORDS – When you edit client testimonials, sprinkle in organic SEO keywords. For example, if your name is Jane Doe and you’re a business coach, you can do this:
    • Replace this statement: “Jane guided me to…”
    • With this statement: “As my business coach, Jane Doe guided me to…”
  • MAKE A BOLD STATEMENT – Your website visitors (your prospects) don’t read every word on your website. They skim. That’s why I select one sentence in every testimonial and make it bold.

Always take time to edit or change testimonials you use in your book marketing. This adds professionalism to your marketing efforts – and adds value for your book.

Please share your opinion on this topic in Comments below.

change client testimonials Patrice Rhoades-BaumThis article is from my colleague Patrice Rhoades-Baum. As a marketing consultant and branding expert, she guides solopreneurs – professional speakers, corporate consultants, and business coaches – to create a clear brand, strategic website, and polished one-sheet brochure. Patrice  specializes in branding for small businesses and writing strategic, hardworking one sheet and website copy.

Filed Under: Editors and Authors Tagged With: book websites, branding, editing book testimonials, nonfiction book editing, one-sheet brochures, Patrice Rhoades-Baum, professional business book editor, strategic websites, website testimonials

Don’t Let the Wrong Words Step on Your Success

November 8, 2016 by Barbara McNichol Leave a Comment

by Barbara McNichol

Words make it possible to say what you mean in writing. But they can step on your success, too.

In your communications, what happens if you use the wrong word in the wrong way—such as ending that important message “with my complements” instead “with my compliments”?

Definitely, you risk raising doubt in the minds of those you want to impress.

Don’t Get Egg on Your Face

You risk embarrassment and a lot more. You can:

  • Cause confusion, even delays, by sending unclear messages
  • Waste precious time revising and rewriting to clarify your meaning
  • Smudge your reputation among co-workers, colleagues, and customers who wonder, “Does she know the difference between ‘compliments’ and ‘complements’—really?”

When pesky pairings (is it “adopt” or “adapt”?) trip you up, you need to know!

Word Trippers Example

Adopt, adapt – “Adopt” means to take as one’s own (e.g., someone else’s child), to choose (e.g., a lifestyle), or to formally accept (e.g., a position or principle). “Adapt” is to adjust to various conditions. “When you adopt a young girl, make it easy for her to adapt to your living environment.”

Turn to Your Ultimate Source for Choosing the Perfect Word When It Really Matters!

Yes, you can find lots of free resources online. But why spend your precious time when you can have a word choice guide at your fingertips—instantly?

No drawn-out searches or wild goose chases. You expedite your time and avoid unknowing mistakes with a subscription to Word Trippers Tips.

Bring a reliable resource into your in-box every week

By knowing the right word to use in the right place, your professionalism moves up a notch. And by receiving a new Word Tripper each week, you can isolate the latest and learn it well.

With Word Trippers Tips, you’ll get a Word Tripper of the Week (text plus graphic plus audio) in your in-box every week for a full year. Plus the minute you register for Word Trippers Tips, you’ll receive an ebook compilation of 390+ Word Trippers.

Plus once a quarter, you’ll receive practical bonuses—tools to improve your punctuation, grammar, and word use—plus a webinar and crossword puzzle.

Make sure you know it’s the right word!

American English language resource

Filed Under: Compelling Special Tagged With: #words, Barbara McNichol, embarrassing, ESL, grammar, nonfiction book editing, professional business book editor, punctuation, word choice guideiness book editor, Word Trippers, Word Trippers Tips, word use

Key Skills for a High-quality Nonfiction Editor and Writer

November 15, 2015 by Barbara McNichol Leave a Comment

by Barbara McNichol

Students taking a professional editing course at Kennesaw State University recently contacted me and asked the question below. As I responded to them, I thought both wnonfiction editingriters and editors would find this list helpful.

What are the most important skills someone needs to be a high-quality nonfiction editor?

These essential skills come to mind:

  • Patience to concentrate on one tedious project for countless hours (ADD people rarely do well with this)
  • Knowledge of English language and grammar rules – sounds basic but the basics are often missing among writers (that’s why we have editors)
  • Curiosity to question accuracy of word use and willingness look up answers (e.g., dictionary.com, my Word Trippers)
  • A proven process to ensure projects are handled thoroughly (in my case, 3 reviews of every manuscript)
  • Focus on what might be missing from the piece in terms of logic, examples, clarifications
  • Ability to whack wordiness (e.g., tighten the writing, get rid of extraneous words, finding redundancies, keep sentences short, etc.) If writers did this in their own reviews, the editor would focus on value-added aspects such as flow and creativity.
  • Respectful, explanatory tone rather than demanding tone (e.g., beware of using “must” and “should”)
  • Power of using active voice rather than passive voice – rewrite where practical
  • Sense of orderliness and flow so there’s a logical thread running through the piece
  • Smooth transitions between paragraphs
  • Use of figures of speech, metaphors, similes, etc.
  • High level of skill in Word, including formatting and setting up automated Table of Contents

The bonus? Authors who revise their own writing using these skills can save time and money in the editing process before ever getting an editor involved.

What is your experience editing your own writing? What techniques work best for you?

Filed Under: Editors and Authors Tagged With: active voice passive voice, igures of speech, Kennesaw State University, metaphors, nonfiction editor, nonfiction writer, professional business book editor, professional editing course, similes, Whack Wordiness, Word Trippers

Do You Talk TO the Reader When You Write?

August 20, 2015 by Barbara McNichol Leave a Comment

by Paulette Ensign

Have you ever noticed what it is that draws you into an article, book, blog post, booklet, or anything else you’re reading? Yes, the content is certainly a key part of  what attracts you. The overall style or tone of the writer is another part that keeps  you reading.

There is still something else you may never have considered, something that can feel like an annoying pebble in your shoe without ever realizing exactly what it is that’s somehow off the mark, unsettling, and even annoying.

That one thing triggering your reaction can be that the writer is mixing it up in talking about themselves, talking to you, and then talking about something that is neither you nor them. They are confusing you in the process of all of that.

When you are writing, these are among the possibilities where your focus is going, intentionally or unintentionally.

All About You

Talking about “I,” “my,” “me,” and “mine” serves a limited purpose. Your readers  expect your experience to be the basis of the information you are sharing with them, so all that self focus is unnecessary within the information you are sharing with them. When you talk about “we” or “us,” you are being presumptuous in including them in your statement. You may feel you are using that as a way to draw in your readers.

Still, your choice in doing that is often counterproductive and more divisive than inclusive.

All About Someone Else

Using examples of “them” can be helpful. Those examples can be even more helpful  when you bring the example clearly back around to directly referencing your reader  and their situation. There are ways to make that connection so you still use the example of someone else.

All About Your Reader

My suggestion? Talk to the reader. A generous use of “you” and “yours” is the magnet to draw your readers into what you are sharing with them. You can personalize your  presentation so it becomes a conversation between you and your reader.

For example, you may have a proven system that you know will solve their concerns. That is what is important to them, that you have something that solves their problem. The difference between “you will experience the results you want from a proven system” and “I have a proven system I use with my clients” is a subtle and powerful difference.

The most unnerving, unsettling, and confusing of all is when you mix up your writing to have all of those targets within the same publication, writing about you, them, and someone else. Your readers may not know exactly what is causing their  negative reaction to your otherwise brilliant information. However, their reaction may ultimately send them away from you instead of toward you.

Talk TO the Reader: ACTION – Review your writing to see how much and how consistently you are talking TO your reader. Talking TO your reader is one of the easiest and quickest ways to deepen your relationship with whomever reads or hears anything you share with people who are eager to learn from you.

Paulette Ensign, Tips Products International Founder, never dreamed of selling a million+ copies of her 16-page tips booklet 110 Ideas for Organizing Your Business Life, much less in four languages and various formats without a penny on advertising. She’s made a handsome living and cross-country move from New York to San Diego recycling those same 3500 words since 1991. With over forty years’ experience worldwide with small businesses, corporations, and professional associations in numerous industries, she lives a mile from the beach, keeping her young at heart. Learn more at http://www.tipsbooklets.com

How do you talk TO your reader? Share your practices here.

Filed Under: Writing Tips Tagged With: effective writing, mixing up your writing, nonfiction book editing, Paulette Ensign, professional business book editor, talk to the reader

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