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Editing IS Marketing: Five Editing Myths Busted

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by Carolyn Howard-Johnson (used with permission)

editing mythsFirst impressions are important. We all are aware of that as we brush our teeth and try to unknot the rat’s nests from the back of our hair each morning. In fact, first impressions are part of our marketing efforts, too. Whether we authors are trying to get an interview or a TV appearance or marketing our books using e-mail or social networks, editing is an essential part of that first-impression effort. Generally that first effort is a query letter or proposal. Thus editing equals great first impression. That makes it an integral part of a marketing campaign.

Five Editing Myths Waiting to Trip Up Your Campaign to Market Your Work

  • If your English teacher told you something is OK, it is.
    (Nope. Language rules and style guidelines have changed since you were a sophomore.)
  • If a manuscript or query is grammar-perfect, you’ll make a great first impression.
    (No! Lots of things that are grammatically correct will annoy publishers, agents, and other gatekeepers like feature editors.)
  • Always use your Spell and Grammar Checker.
    (Maybe. Some well-known editors suggest you don’t use it at all, but The Frugal Editor gives you dozens of ways to make it your partner instead of your enemy.)
  • Your publisher will assign a top-flight editor, so you don’t need to worry about your manuscript.
    (Maybe, but don’t count on it. Besides you can be a better partner for an editor—whether she is assigned to you by your editor or you hire one for yourself– if you know something about the process; you’ll know better when to nix her suggestions! In any case, I suggest hiring an editor of your own before you submit your manuscript and you’ll love my Great Little Last-Minute Editing Tips (bit.ly/LastMinuteEditsII) for building the confidence you need to say no an editor no matter how professional she is.
  • Typesetters and editors will take care of the hyphens, ellipses, and all the other grungy little punctuation marks that English teachers avoided teaching because they didn’t know how to use them either.
    (Chances are, you’ll catch even great formatters and editors in an error or two if you know your stuff!)

In addition to these editing myths, here’s one last suggestion for nonfiction and fiction writers ’cause they’re so often neglected when it comes to marketing:

Avoid using italics for internal thought in the synopses sections of your marketing tools or in the sample chapters you must include. Italics are being used more and more these days, but using them often becomes a crutch that enables writers to avoid writing great transitions and point-of-view. The best agents and publishers will recognize it as such.

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editing mythsCarolyn Howard-Johnson, an award-winning author of both fiction and nonfiction, a former publicist for a New York PR firm and was an instructor for the renowned UCLA Extension Writers’ Program for nearly a decade. She is an editor with years of publishing and editing experience including national magazines, newspapers, and her own poetry and fiction. Learn more about the author at http://HowToDoItFrugally.com .Her The Frugal Book Promoter: How to Do What Your Publisher Won’t (http://bit.ly/FrugalBookPromoIII) won USA Book News’ best professional book award and the Irwin Award. The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success (http://bit.ly/FrugalEditor) is top publishing book for USA Book News and Reader Views Literary Award. The Great First Impression Book Proposal: Everything You Need To Know To Sell Your Book in 30 Minutes or Less is a helpful little booklet available at http://bit.ly/BookProposalsII is now in its second edition from Modern History Press. And don’t miss another booklet Great Little Last-Minute Editing Tips for Writers: The Ultimate Frugal Booklet for Avoiding Word Trippers and Crafting Gatekeeper-Perfect Copy, http://bit.ly/LastMinuteEditsII, also from Modern History Press.

2020 Word of the Year – What is YOUR Word?

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by Barbara McNichol

Every year, Dictionary.com selects a word to describe the year coming to a close. About the incredible year of 2020, it said: “At Dictionary.com, the task of choosing a single word to sum up 2020—a year roiled by a public health crisis, an economic downturn, racial injustice, climate disaster, political division, and rampant disinformation—was a challenging and humbling one. But at the same time, our choice was overwhelmingly clear. One word kept running through the profound and manifold ways our lives have been upended—and our language so rapidly transformed—in this unprecedented year.”

The 2020 Word of the Year is PANDEMIC,

What is my personal Word of the Year? FORTUNATE

For all the misfortunes and tragedies people have faced in 2020, our family and friends can call ourselves FORTUNATE (cross fingers). We’ve been healthy, warm, and well-fed. We’ve been able to enjoy the outdoors a lot (except when fires ravaged nearby mountains in the super-hot, dry summer). We’ve done our best to stay connected, learning, exercising, and dancing online. We’ve been motivated to share our fortune through charities and support local businesses along the way. And we’ve counted our blessings that we could still serve our clients as usual. Truly fortunate on this one!

And GRATITUDE

Given all that we CAN’T do—like visiting loved ones including attending Barbara’s mother’s memorial in September—we fill our cups with gratitude. We feel especially grateful for those fighting Covid, teaching kids, and caring for others. We HOPE a better 2021 awaits!

What is YOUR personal Word of the Year? ________ Please share you response below or email me.

Need some ideas? Check these.

WISHING YOU HAPPY HOLIDAYS AND A FORTUNATE NEW YEAR!

WORD OF THE YEAR

 

“As” vs “Since” vs “Because.” How do you choose?

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by Barbara McNichol

Do you know when to use the words as, since, and because?

As with most grammar rules, people writing for business purposes might see the differences as an exercise in hair-splitting. However, each word conveys a slightly different meaning.

If you agree that clarity in communication is essential, and that poor grammar can affect your reputation among peers and superiors, you understand how strong writing makes a good impression.

Master the proper use of these three conjunctions, and you’ll make yourself understood—and trusted.

What are conjunctions, and what is their role in a sentence?

As, because, and since are all conjunctions that introduce a subordinate clause. They provide the reason for the action in the main clause.

For example:

Sandy has to approve all vacation time because Roger left the human resources department.

Monday will be a paid holiday since Remembrance Day falls on a Tuesday this year.

All vacation inquiries will have to be done in person, as Sandy hasn’t updated the online calendar yet.

In all these examples, the subordinate clause provides the reason for the action in question. In addition, it is dependent on the main clause, meaning it has no meaning without it! The main clause, on the other hand, can stand on its own without the subordinate clause.

Using as vs since vs because: not splitting hairs.

If you want the information to resonate with your readers, choosing the correct conjunction is key.

Ask yourself…

  • Where do I want the emphasis?
  • Do I want the reader to focus on the reason or the result?

If you want to emphasize the result, use since or as.

For example:

  • I hope Sandy attends the meeting [result], as I’m eager to hear her organizational plans for the human resources department [reason].
  • Good human resources managers are hard to keep [result] since the job comes with so much pressure [reason].

In both of these examples, the result is at the forefront.

However, when you want your readers to pay close attention to the reason, use because.

For example:

  • Because the human resources department is lacking consistent leadership employee turnover has been a challenge.
  • Did you leave the engineering department because you were frustrated by the lack of resources?
  • It’s important to seal all the hatches when you leave the maintenance room because the filters in the air purifiers have to be kept under pressure.

The causes – or reasons – are clear in these sentences, and draw the reader’s attention.

Using because eliminates the ambiguity in a sentence, as well. Consider using since vs because in this scenario:

  • I understand the new vacation policy much better because I read the employee manual.
  • I understand the new vacation policy much better since I read the employee manual.

In the first sentence, the reader understands that you gained a better understanding of the policy as a result of reading the manual.

What about in the second sentence? When did you gain a better understanding? Some time after reading the manual? Or due to information you found in the manual? Your reader may be able to infer the meaning, but it’s best not to make them guess.

There’s never a bad time for good writing.

Persuasive writing should be crisp and direct. When you’re in a business setting your readers are busy and their time is precious. Don’t waste any of it using ambiguous words or clunky grammar.

Your readers might not be grammar experts, but poor spelling and syntax are a distraction from your message. That comes down to paying attention when faced with word choices like as vs since vs because.

You can access a variety of resources. You can even sign up for my Word Trippers Tips and get grammar tips delivered to your inbox every week.

It’s time to make friends with good writing, and I can help. Contact me to find out how, and share your most common “word trippers” with me, too.

Enjoyed this article? Here are three more to help you communicate effectively:

Common Grammar Miscues that Undermine Good Writing

Why Make a BIG DEAL Out of Correct Spelling and Grammar?

Make Your Writing Stronger – 14 Tips

Do You Resist Improving Your Writing?

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by Barbara McNichol

improving your writing

If you resist the effort needed for improving your writing, here’s my suggestion: Make friends with good writing. A shift in attitude—from resisting to embracing—just might make all the difference. And here’s the payoff. When you better your writing skills, you advance your career and make a positive impression.

To meet that objective, here’s a fresh resource filled with must-have skills to jumpstart your resolve: an e-guide called—ta da—Making Friends with Good Writing.

This brand new e-guide comes with a special introductory offer. You’ll save $$ when you use the Coupon code FRIENDS at checkout. Check it out here.

“Barbara’s Making Friends with Good Writing is helpful and first class—just like she is! If you want to know when and why to use or create a style guide or enhance your writing, this e-guide provides answers with clear examples. ” – Peggy Henrikson, editor

Do you know the definition of a chiasmus? It’s a phrase that mirrors itself. 

Making Friends with Good Writing offers a compilation of chiasmi that are fun. After reading this e-guide, a reader sent this chiasmus by Garrison Keillor: “When it comes to finding available men in Minnesota, the odds are good, but the goods are odd.” She had a fun response, too. “I don’t take his message seriously, though. Thankfully I found a good man!”

Can you create your own chiasmus? Please write it here! 

Common Grammar Miscues that Undermine Good Writing

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Avoid these common grammar mistakes in your writing.
by Barbara McNichol

Did you know that bad grammar can ruin a good message?

You could be missing opportunities to get your point across because your readers have to wade through awkward sentences that set their teeth on edge.

Common grammar mistakes can be avoided if you take the time to learn the rules and then apply them. Pay special attention to the eight that follow.

The 8 most common grammar miscues

Here’s a list of the eight most common grammar mistakes and ways to spot and fix them.

1. Me versus I: subject pronoun (plural subjects)

Incorrect:
“Me and Janet completed the quarterly sales report.”

Correct:
“Janet and I completed the quarterly sales report.”

Rule: When the subject is more than one, you need a subject pronoun (I, she, he, we, they, who).

Clue: Say the sentence without ‘Janet’. “I finished the quarterly sales report.” Now it’s easy to tell which pronoun is correct, right?

2. Me versus I: object pronoun (verb)

Incorrect:
“Katherine hired Dave and I to draft the sales proposal.”

Correct:
“Katherine hired Dave and me to draft the sales proposal.” is correct.

Rule: “Dave and me” is the object of the verb “draft” and therefore requires an object pronoun (me, her, him, us, them, whom).

Clue: Say the sentence without Dave. “Katherine hired me to draft the sales proposal.” It’s obvious now, isn’t it?

3. Me versus I: object pronoun (preposition)

Incorrect:
“Between you and I, we got the job done.”

Correct:
“Between you and me, we got the job done.”

Rule: In this sentence, “me” is the object of the preposition “between” and therefore requires an object pronoun (me, her, him, us, them, whom).

Clue: “I” is the subject of a sentence and will be followed by a verb “ran, went, jumped, cried.” “Me” is the object of a sentence and is preceded by a preposition “with, to, between, before.”

4. Self

Incorrect:
“Irene, Lloyd and myself finished the blueprints.”

Correct:
“Irene, Lloyd, and I finished the blueprints.”

Rule: You can’t use a “-self” pronoun (myself, yourself, himself, herself, themselves, ourselves) unless it refers to another noun or pronoun earlier in the sentence.

Clue: Look for the referral word that precedes the pronoun and say the sentence without “Irene, Lloyd.” “I finished the blueprints.”

How many times have you read this incorrect sentence?

“Please feel free to contact myself if you need further information.”

“Please feel free to contact me if you need further information.” is correct.

5. To versus too

Incorrect:
“Roger was to swamped and couldn’t complete the report on time.”

Correct:
“Roger was too swamped and couldn’t complete the report on time.”

This might seem like an obvious mistake. It happens most often when you’re in a hurry – but that’s no excuse. Your reader will notice the gaff.

6. Lay versus lie

“Nigel was feeling light-headed, so his manager suggested he lay down in the infirmary.” is incorrect.

“Nigel was feeling light-headed, so his manager suggested he lie down in the infirmary.” is correct.

Rule: You lie down on a bed and lay down an object.

Clue: To lay is to place something down in a resting position. A chicken lays eggs, it doesn’t lie eggs.

7. There versus their versus they’re

Incorrect:
“It was there turn to present sales projections.”

Correct:
“It was their turn to present sales projections.”

“Their looking forward to presenting this quarter’s sales projections.” is incorrect.

“They’re looking forward to presenting this quarter’s sales projections.” is correct.

Rule: There is a place, their is a possessive pronoun, they’re is a contraction of “they are.” This grammar gaff is rarely due to not knowing the difference; rather, it slips through spellcheck.

Clue: This common grammar mistake can easily be avoided by proofreading your communications carefully before pressing “send”.

8. They/their versus he/his or she/her

As you probably know, the convention for the use of “they” has changed. It is now acceptable to use “they” to identify an individual and allows for gender neutrality.

“They asked that their report be presented last” can refer to a single person.

Rule: In the appropriate context, “they/their” is a plural pronoun while he/his and she/her are singular. So, if you’re writing about someone who is previously identified as one male or female, “they” is no longer grammatically correct.

Clue: Are you referring to one person who identifies as either male or female? Or are you talking about a group of people or someone who wishes to remain gender-neutral? Attention to context is important with this grammar rule.

Why good grammar matters.

In the age of Twitter shorthand and texting shortcuts, good grammar and spelling are taking a beating. But according to experts in business communications, they’re still relevant.

If you take time to edit your writing – whether it’s an email to a peer or superior, a sales pitch to a potential client, or a summary of work you’ve completed – your message holds more weight when your grammar and spelling are accurate.

I always encourage my fellow writers to “make friends with good writing.”

Enjoyed this article? Here are three more to help you communicate effectively:

Whack Wordiness: How to Stop Rambling
Do You Use These Common Phrases Correctly?
Why Make a Big Deal Out of Correct Spelling and Grammar?

What grammar miscues trip you up? Please share them here.

Poor Writing Means Your Credibility Is at Stake!

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by Barbara McNichol

The clarity of your writing reflects your credibility and reputation in the eyes of your readers. How can you craft your messages to be as effective as possible?

You’ll make a difference by applying these five techniques today.

  1. Make your opening sentence compelling.

It starts with knowing your reader—a boss, a coworker, a buyer of your nonfiction book. A rambling introduction will lose them; stick to addressing their needs and interests.

  1. Think through your message thoroughly before writing the first word.

Start by completing an outline that details answers to these questions: Who, What, Why, When, Where, and How. This will help you think through all aspects of your message and make it easier and faster to write. You’ve already done the hard work!

  1. Use “you” in your messages to make them more personal.

Successful salespeople use “you” more than “I” and so should you. Scan your message for variations of the word “I” before sending or publishing it. Rework every “I,” “my,” “our,” “me” to emphasize “you,” “your,” and “you’re.”

Instead of: “When I create my schedule, I set up time with myself.” Write: “When you create your schedule, you set up time with yourself.”

  1. Don’t make your reader work hard to understand your message.

That means eliminating run-on sentences, overwritten paragraphs, and passive sentence construction. How can you test this? Remove certain words and see it your sentence still works. Experiment. You’ll likely find fewer words gets the job done better!

Instead of: “If you have co-workers who are well-organized, their productivity levels can go through the roof when they work remotely.” Write: “Well-organized co-workers are more productive working remotely.” (See how you’ve turned a 19-word sentence into an 8-word sentence without changing the meaning?)

  1. Write correctly so readers don’t trip up on your intended meaning.

How often do you see or hear words used incorrectly? A lot! Your reputation suffers if you don’t get them right.

For example: “Everyday” means common or normal while “every day” means today, tomorrow, next day, etc. Or “stationary” (something that stands still) versus “stationery” (something you write on). I call these Word Trippers because they keep tripping us up! (Want a quick reference to help you be correct every time? Go to www.wordtrippers.com or www.barbaramcnichol.com/word-trippers)

Find ways to write better; your credibility is at stake.

Is your writing pompous?

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by Barbara McNichol

You can sound knowledgeable without sounding pompous... Here's how

 

You can sound knowledgeable without sounding pompous...here’s how.

There’s a fine line in communication – whether it’s in a non-fiction book or email at work – between sounding knowledgeable and sounding pompous.

Have you crossed that line? There are some common phrases to avoid if you don’t want to come across as arrogant or condescending.

It’s important that you temper your language when writing. You don’t have the benefit of voice intonation, hand gestures, emotions…all the things that impact a face-to-face encounter with your audience. 

If you give off the wrong signals in person, you have an immediate opportunity to correct your misstep.

That can’t be said of your writing. Once you’ve pressed “Send”, mailed the letter, circulated the memo or published the book, your opportunity to explain your intent has passed.

You don’t want to set a tone that can be misconstrued if you’re not there to explain what you meant.

There are several phrases you can avoid – they pad your writing with extra words but don’t add any meaning to your message.

Here are 12 phrases to avoid that will save you from sounding pompous:

  1. Not to mention… Okay, then don’t mention it.
  2. It goes without saying… Right, then don’t say it.
  3. If I may say so… Well, since you’re the author, of course, you can say so.
  4. I believe that… Now the reader wonders if your message is based in facts.
  5. In my humble opinion… An automatic signal that you’re not feeling humble.
  6. To tell the truth… Implies you’ve lied to your reader in the past. 
  7. To be honest with you… Again, a suggestion that you’ve been dishonest.
  8. For the record… If you’re not under oath you don’t need this qualifier.
  9. Let me be perfectly clear… Usually followed by complete bafflegab.
  10. This may sound stupid but… Check yourself, the rest of that sentence probably sounds stupid.
  11. With all due respect… The prelude to an insult, no respect implied or taken.
  12. In other words… The worst culprit. Just use the right words the first time.

Take these pompous-sounding “fillers” out of your writing to avoid confusion and gain clarity in your writing. This is particularly helpful in business communication, approach your reader assuming they’re pressed for time. They need information, not prose or poetry.

Are there other “filler phrases” that make writing sound pompous? Share them in the comments section below or send them along and I’ll add them to the list.

If you’d like help honing your writing skills, feel free to contact me.

Did you find this article helpful? Here are three others you’ll enjoy:

Why Use Active Verbs Instead of Passive?

Mixing Singular with Plural: Keep the Old Rules with Some New Tricks

Better Word Choices for Better Writing

This article was originally published on September 22nd, 2016, and has been updated. 

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