By Paulette Ensign
Whether it’s tips, an announcement, or a newsletter, how do you feel when reading “some of you . . . ?” It begs the question: Which part of you? That writer is addressing the larger reading audience rather than you, a valued individual reader.
It may seem like a nuance, yet writing to one person makes a difference. Not doing so can be a subtle way to distance your followers, that community you’ve worked hard to develop. At the very least, it’s impolite.
ACTION – Think about what details to change in your writing to open doors and close sales rather than distance people without realizing it. Write to one person at a time. That draws each person closer to you and what you offer.
– Paulette Ensign, Tips Products International Founder, never dreamed of selling a million+ copies of her booklet 110 Ideas for Organizing Your Business Life, much less in four languages and re-purposed into various formats without a penny on advertising. With over 40 years’ experience helping small businesses, corporations, and professional associations worldwide make more money from content they already have, she now lives a mile from the beach in sunny San Diego, keeping her young at heart. Learn more at http://www.tipsbooklets.com