By Mary Walewski, guest blogger
It’s time for holiday parties—a season when you attend parties where you only know a few people. There you are, chatting away with total strangers when someone asks you what you do for a living.
“I write books. I just published my latest one,” you say.
“Wow, you wrote a book? What’s it about?”
Before you start on a blow-by-blow description of your subject or plot that leaves them looking around the room for somebody—anybody—to interrupt you, STOP.
You’ve just received an invitation to practice your Very Short Description of What Your Book Is About. Its purpose is to keep the conversation going. Most authors feel they need to relay a lot when they’re asked, “What’s your book about?” But that’s not what people really want. They want a one- or two-sentence answer to respond to and generate a conversation.
What is Your Very Short Description?
Before you go to your next party, practice a 10- to 20-second description that will encourage others to respond with questions, not leave them looking for an escape. It’s natural for you to want to tell them all about your book. But, please remember, this is a conversation, not a sales call.
What happens when you begin to describe everything in your book? You shut down the conversation and the other person becomes a hostage to your narrative. Instead, reply with something like, “It’s a mystery novel set in a hospital.” This is short and concise, while encouraging the other person to say something like, “Wow, I’ve always wanted to write a book. How did you get started?”
Then the conversation can continue to a natural conclusion—and that person isn’t suddenly seeing someone across the room to speak to.
Ideas for What to Say at Holiday Parties
Examples of your Very Short Description of What Your Book Is About:
- If it’s nonfiction, what problem does it solve? Who is it for?
- “It’s a self-help book for single fathers on how to start dating after divorce.”
- “It’s a diet book for people who don’t want to give up carbs.”
- If it’s fiction, state the genre (Is it mystery, detective, romance, etc.) and where it takes place.
- “It’s a historical novel set during the California Gold Rush.”
- Who’s your main character and what happens to him/her?
- “It’s set during the California Gold Rush. It’s about a sheriff who falls for the local madam in a mining camp.”
May all of your conversations at holiday parties end with “Where can I buy your book?”
Enjoy the season!
Mary Walewski is a book marketing consultant who works with indie authors and publishers. Request her online report The 5 Marketing Habits of Successful Authors at Buy The Book Marketing.com.
