Barbara McNichol Editorial Services

Add power and persuasion to your books, articles, and one-sheets

7 Tips for Getting Book Endorsements

by Leave a Comment

by Mary Walewski (used with permission)

book testimonialsWhen you’re publishing your first book, it’s easy to overlook getting endorsements. These are the blurbs on the front and back cover of your book. A great book blurb – or endorsement – by an expert in your field, a known author, or even a celebrity can give your book a seal of approval and help sales.

Getting a book blurb or two sounds easier than you think now that the experts you want to contact have websites and are on social media. No more contacting publishers or agents – your prospects may have assistants helping with their online profiles, but at least you can skip a few of the middlemen.

Here are my top 7 tips for getting book endorsements:

  1. Start your prospect list early – ideally when you’re still writing the book. At least, be working on your list when your book is still in editing. Visit your prospects’ websites and look for a contact page or email. Friend and follow them on social media.
  2. Your list should consist of people your audience would know and respect. Look for fellow authors in your genre, experts in your field, and celebrities who have a connection to your topic. Don’t count on the big names to respond – but you never know.
  3. Outline a general query letter for your prospects, then customize it for each person you’re approaching. You have a better chance of snagging an endorsement of your favorite authors if you show you’re a fan of theirs. Also include info on how you’ll be marketing and selling your book – nobody wants to endorse a book that nobody will see. If your book sells, your endorser benefits too!
  4. In your letter, include sample endorsements for your prospects to edit as they please. Some may choose to write their own, and that’s great.
  5. After they say yes, ask them whether they’d like a paper copy or an ebook, the entire book, or just an excerpt. You can have ARCs – advance reader copies made through your local POD publisher or even at the local office supply store.
  6. Ask four times as many prospects as you think you’ll need. You only have room for 1 blurb on the front and maybe two more on the back. If you get more, put them on the inside front page. Whatever you do, don’t NOT use a good blurb. If someone goes to the trouble of reading your work and writing an endorsement, use it.
  7. Give your endorsers a reasonable deadline and follow up tactfully. Don’t be a pest – remember, they’re doing you a favor! Lastly, after your book comes out, send your endorsers a copy of your book with a nice inscription and a thank you note.

Mary Walewski of Buy The Book Marketing is a book marketing consultant for indie authors and publishers. You can contact her at https://buythebookmarketing.com.

What tips have helped you? Please add to this list below.

A Distinction Between “Optimal” and “Optimum”?

by Leave a Comment

by Kathleen Watson

According to merriam-webster.com, scientists in the mid-19th century needed a word to describe the most favorable point, degree or amount; the best condition for the growth and reproduction of an organism. They took “optimus” from Latin to create the noun optimum.

It filled the scientific need, and optimum eventually gained use beyond the scientific community to broadly imply the best or most desirable.

A few decades later, optimum was being used as an adjective as well as a noun. That’s when optimal was coined to serve as an adjective, but the distinction is either not understood or not accepted by everyone.

A popular resource for writers, Garner’s Modern American Usage, prefers “optimum” as the noun and “optimal” the adjective.

Noun Examples: optimum

These examples show how optimum is used as a noun (the best condition or amount):

Professor Albertson was pleased that the soil conditions of the test garden finally reached their optimum.

The pass interception yielded the optimum the coach could have hoped for.

Your thorough preparation resulted in the optimum your job search could have achieved.

Adjective examples: optimal

These examples show how optimal is used as an adjective (the most desirable, most favorable, most effective). Note that optimal is followed by the element it modifies:

Once students achieved optimal soil conditions for the test garden, the plants thrived.

The quarterback’s injury contributed to an optimal opportunity for a pass interception.

Because of your thorough preparation, your achieved optimal results from your job search.

I align with those who recognize and appreciate the distinction between optimum and optimal. Consider these pairs of words that follow the same noun / adjective pattern as do optimum and optimal:

bacterium / bacterial

cerebrum / cerebral

cranium / cranial

minimum / minimal

If optimum and optimal mean the same thing — if they are interchangeable — why do both words exist? Choosing one word over another because of its precise meaning or nuance separates the thorough writer, editor, or publication from the rest.

Kathleen calls herself the Ruthless Editor. She has created Grammar for People Who Hate Rules to help people write and speak with authority and confidence. Kathleen can be reached at kathy@ruthlesseditor.com.

In your opinion, are these two words interchangeable?

What Editors Tell Authors About Improving Their Writing

by 2 Comments

by Barbara McNichol

What can editors tell writers and authors about improving their writing? Consider these five common writing mistakes even conscientious writers make:

Mistake #1: Being self-absorbed as a writer. With too much talk about the author’s experience of writing, you risk overlooking the reader’s experience. The fix? Use “you” more than “I” in your sentences and stay close to your core message.

Mistake #2: Addressing readers in plural rather than as a single person whose interest you want to capture. Remember, reading is a solitary pastime. The fix? Keep one person in your target audience in your mind’s eye as you write.

Mistake #3: Using a long noun phrase when an active verb will do. The fix? Whenever possible, get an active verb to do the “work” of the sentence. Instead of “the examination of the report was done by the director,” change the noun phrase to a verb and rewrite the sentence: “The director examined the report.” In this way, passive construction becomes active, reduces the word count, and delivers a more direct message.

Mistake #4: Having no clear order to the paragraphs. The fix? Once you’ve crafted a solid, compelling opening, think through how the organization and flow of your main points will best guide your reader logically to your desired conclusion. If possible, test the result with colleagues or actual readers who will give you honest feedback.

Mistake #5: Writing sentences that ramble (on and on and on and on). The fix? Limit your sentences to 15-21 words maximum. Be sure to vary sentence length to create interest.

Bonus mistake: Flat-out choosing the wrong word. Yes, in English, it’s easy to confuse common words such as “advice” instead of “advise” (among hundreds more). The fix? Use a comprehensive resource such as Word Trippers (print or ebook) to help you select the perfect word when it really matters. Want a free mini-version of Word Trippers (the ebook)? Go to http://www.WordTrippers.com

What common writing mistakes would you add to this list?

How Hyphens Add Clarity to Your Writing

by Leave a Comment

by Kathleen Watson

When I had boarded and settled in for a recent flight, I reached for the airline magazine in the back-of-the-seat pouch in front of me.

True to form for this ruthless editor, I selected articles for not only enjoyment but also for illumination, keeping my grammar radar on high alert. How do other writers use words and punctuation?

Two articles — one about Pioneertown, a two-hour drive east of Los Angeles, and one about Fishtown, a residential area not far from Philadelphia’s historic district — were packed with examples of well-crafted, rich descriptions of American burgs and the colorful locals who inhabit them.

Narrowing my focus, I became acutely aware of the number of compound modifiers used throughout. Because examples instruct so well, I’m listing several here.

Imagine these modifiers without the hyphen. Can you see how hyphens add clarity?

  • a two-hour drive east of Los Angeles
  • a cup of high-octane coffee
  • a well-worn Formica counter
  • a pair of steel-toed boots
  • his working-class roots
  • the top-floor music venue
  • a whole-animal butchery
  • the ever-present sound of the overhead train
  • a tight-knit community
  • a cash-only shot-and-beer joint
  • a high-end Italian restaurant
  • role-playing games
  • long-term residents
  • a down-to-earth approach
  • largely blue-collar residential neighborhoods
  • a settlement of fully functional Western-style buildings

Note in the last two examples that modifiers ending in ly don’t require a hyphen: largely blue-collar residents, fully functional buildings.

Whether you write fiction or nonfiction or for business or pleasure, reading well-written pieces by others can inspire and instruct. How often do you approach reading through that lens?

Kathy Watson

Kathy Watson has a love/hate relationship with grammar; she loves words and the punctuation that helps them make sense, yet she hates those pesky rules. A self-proclaimed ruthless editor, she prefers standard usage guidelines of The Associated Press Stylebook. Her easy-to-use Grammar for People Who Hate Rules helps people write and speak with authority and confidence.

Compound modifiers streamline the writing and reading experience. Share your own examples here. Request a one-word-or-two reference sheet by emailing editor@barbaramcnichol.com

The Incredible Power of 3

by Leave a Comment

by Les Taylor (used with permission)

power of 3Editor’s note: In my writing WordShops, I emphasize tapping into the power of 3. My colleague Les Taylor explains the research behind that power.

A few years ago I started looking into Minimalism. I have always been attracted to doing more with less – getting more with less – and just simplifying in general. It’s a pursuit of mine that continues today.

Along the way I looked into simplifying as a business model – especially as it relates to performance improvement and professional development. If you’ve read my book Stop Walking in Circles: Get Out of the Wilderness of the Status Quo, you’re familiar with my three-step process for creating an Outperformers Action Plan.

I’ve proven to myself and others the value of the long-standing theory of the “Power of Three.” This theory was espoused two hundred years ago by Thomas Jefferson (life, liberty, and the pursuit of happiness) and has continued to be a formula for success to this day.

Steve Jobs was a true believer in the power of three. He used this model in every one of his famous product launch events. In 2010, Jobs introduced the first iPad as a “third device” between a smartphone and a laptop. The iPad, he told the audience, would also come in “three models”: 16, 32, and 64 GB of flash storage. In 2011, Jobs introduced the iPad 2 as “thinner, lighter, and faster” than the original.

Who Cares?

So, what does the power of three have to do with you and why should you care about this phenomenal model? Research, going back to the mid-1950s at Bell Labs, has proven that limiting the number of things to remember enhances retention. This research resulted in the basic structure of phone numbers.

When someone leaves a phone number on a voice message, you’re more likely to recall the first three digits before having to listen to the message again for the remainder of the number.

I believe that limiting areas of focus to three (e.g., See Clearly – Focus Intently – Work Wisely) will greatly enhance your performance and productivity. The rule of three, like the 80/20 rule, is everywhere when you look for it. An effective presentation is divided into three parts. Looking for a new job? Give your prospective employer three reasons to hire you. Want to improve your golf game? Focus on driving, wedge play, and putting.

Spend some time this week considering how you can use the (incredible) power of three to enhance your performance, your productivity or your professional development. It will be time well spent indeed.

Les Taylor is a business owner, executive coach, award-winning author and  professional speaker. He is the founder of Outperformers International, a professional development company committed to helping individuals and organizations radically increase their “performance capacity.” He can be reached at 602-478-4209 or les@lestaylor.net

How do you tap into the power of 3 in your world? Share your comments here.

 

Advice for First-Time Authors from a Professional Editor

by Leave a Comment

Editor’s Note: This post is an excerpt from a new book published by Gail Woodard and Dudley Court Press. Titled Write the Book You’re Meant to Write: A Guide for First-Time Authors, it gets to the heart of the issues first-time authors face. I was honored to have been interviewed for this book as well as edit it.

by Gail Woodard

I asked my good friend and editor Barbara McNichol what advice she would give to a first-time author about the process of working with an editor. Here’s some of our exchange:

How can an editor help an author?  Smart authors know the value of a good editor to improve the clarity of their ideas and conciseness of the words they use. A good editor makes the author’s prose more readable while preserving the person’s intended voice.

Can you advise authors on how to streamline their writing so the editing process goes more smoothly and costs less money? Sure. Adopting these seven practices will make a huge difference in any manuscript:

  • Get rid of extraneous phrases (e.g., the fact of the matter is, there is and there are, is going to, is starting to, is designed to, etc.)
  • Find alternatives for wobbly words—vague words that don’t add meaning (e.g., really, much, very, some, that).
  • Change long noun phrases into short verbs whenever feasible (e.g., “the examination of” becomes “examine”; “the judgment of” becomes “judge”).
  • Limit the length of your sentences to 21 words so readers won’t get bogged down and lose your intended train of thought. (Oh, my. This sentence exceeds 21 words by 2!)
  • Pay attention to noun/verb agreements and pronouns, too. You hear people say “me and Michael went to lunch” but “me” is the wrong pronoun in this case. Know what’s right. Apply the right grammar rules; it’s important to your credibility!
  • Construct your sentences using active verbs, not passive (e.g., “The stranger created a scene” is active; “A scene was created by a stranger” is passive.) Why is this important? The action you want to convey moves forward more directly when you write in active construction. Look for the word “by,” which clues you in to when passive construction is used.
  • For accuracy, know which word to use when. Pay special attention to confusing ones such as “complementary” versus “complimentary.” Hint: the word “gift” and “complimentary” both have an “i” so when you’re being complimentary, think of giving away a gift. I call these “Word Trippers” and offer a word choice guide and subscription program to make it easy to learn the difference. (See www.wordtrippers.com)

Why should someone invest in hiring a professional editor? Editors are trained to be patient and thorough. They go through an author’s manuscript with a fine-toothed comb. That’s rarely the kind of diligence provided by friends or even critique-group members.

In addition to keeping the author’s voice, what else is a primary goal in the editing process? For nonfiction books especially, authors write them to support their business objectives. Their book forms the cornerstone of their company’s message and direction. Keeping that objective in sight during the editing process guides the editor throughout the multiple reviews. Does the book accomplish what it sets out to do for the benefit of the readership and the author, too?

What book editing questions do you have?

Action Items

  1. Order Write the Book You’re Meant to Write on Amazon
  2. Seek advice on writing/publishing your book at www.DudleyCourtPress.com
  3. Contact Barbara McNichol for your editing needs.

 

 

 

When “Start to” and “Decide to” Creep into Your Writing

by Leave a Comment

making your writing clearby Barbara McNichol

Do you habitually start a sentence with the phrase “start to” or “begin to”? In a 5,000-word document I recently edited, those phrases appeared 14 times, while only five were deemed necessary to the meaning. That’s a lot of extra words!

To be more direct in your writing, skip the “start/begin” part and employ the phrase Nike made famous: Just do it!

These examples show how you can write a stronger statement by going straight to the action verb rather than “beginning” to go for it.

Example 1: Slowly begin to approach your teammate with your idea.

Better: Slowly approach your teammate with your idea.

Example 2: Start to make an agenda for the meeting.

Better: Make an agenda for the meeting.

Whenever you write “start to” or “begin to,” question it. Ask: Is “start” or “begin” essential to the meaning of the sentence? Chances are you can glide straight to the action verb without it!

Similarly, watch out for “decide to” in your writing. Which verb carries more weight in this example sentence, “decide” or “launch”?

Example: The president decided to launch the company’s implementation strategy next month.

Better: The president will launch the company’s implementation strategy next month.

Do you see how “decide” doesn’t add meaning while “launch” is vital to the message? When you catch yourself writing “decide,” ask: Is it needed?

Your goal is clearer, stronger writing so your readers clearly understand what you mean. Pay attention to these phrases and streamline them. It will make a big difference.

What similar verb phrases belong in this category? List them here. I will discuss them in future posts.

Barbara McNichol has created a Word Trippers Tips resource so you can quickly find the right word when it matters most. You’ll improve your writing through excellent weekly resources in your inbox including Word Trippers of the Week. Details at www.WordTrippers.com

 

 

From Our Blog

View all blog posts »

Barbara McNichol Editorial
5090 N. Camino de la Cumbre
Tucson, AZ 85750

Phone: 520-615-7910

Email us »