by Barbara McNichol
Active verbs.
Your English teacher begged, cajoled, implored, beseeched you to use them in your writing.
And when you’re writing poetry or prose, playing with the English language is wonderful.
But when you’re writing non-fiction books or business reports, you want your reader to engage. You have to choose language that will hook them and keep them following along with your message.
That’s when active verbs come into play. Using them is critically important in book writing and daily business communication.
What do you mean by active – versus passive – verbs?
Here’s a quick summary.
Active verbs:
- Declare who or what is (or should be) performing the action you’re suggesting.
- Help your reader “get to the point” more quickly.
- Tend to eliminate extra words.
How can you identify passive verbs? Think, “To be, or not to be; that is the question.”
It’s a seminal phrase in Shakespeare’s prose and has its place in literature, but any use of the verb “to be” in business communication is passive and doesn’t inspire action.
Still confused? That’s okay, the rules of English grammar are a challenge, even for those of us who practice it for a living!
So here are two examples of passive versus active verbs in a sentence:
Passive: The juicy watermelon was eaten by the boy.
Active: The boy chomped into the watermelon’s juicy belly.
Passive: Employees are seen by their managers as responsive and enthusiastic.
Active: Managers see their employees as responsive and enthusiastic.
When you want to place emphasis on the object of the sentence, passive verbs help.
In these examples, do you see how the passive verb puts emphasis on the watermelon and the employees while the active verbs place the emphasis on the boy and the managers?
It changes the perspective for the reader. And as the writer, you have to ask what you want them to care about?
Own the problem.
In stripped-down terms, not owning the problem is called “passing the buck.”
Passive verbs can be used to hide the person – or people – responsible for a mistake or lack of action. Worse yet, they can be used to validate inaction. For example, when you sign a lease, you’ll likely see a clause along these lines:
“The rules for the homeowners will be enforced.”
Rules by whom?
Or you might have received a message like this during your workday:
“Mistakes were being made that resulted in a failure to comply with regulations.”
Mistakes by whom?
Do you see how the ambiguity of the passive verb lays a foundation for poor business relationships?
What active sentence structure works?
A general pattern for a sentence employs an active verb rather than a passive one. It’s typically “subject + verb + direct object.”
Here’s an example:
“The landlord (subject) will implement (verb) the new safety protocol (object) to ensure renter safety.”
This sentence makes it clear that the landlord is responsible for the actions detailed in the contract.
Now it’s your turn.
Here’s an example of a passive verb. Using the tips I’ve shared, change the sentence to one in which the verb is active and then send me your response.
Passive: “This policy is being implemented in an effort to streamline our process.”
Active: _________________________________________________________
I look forward to hearing from you!
If you found this article helpful, you might enjoy these:
How to Wake up 16 Boring Verbs
Mixing Singular with Plural: Keep the Old Rules With Some New Tricks
In wanting to cover many aspects of a topic, business writers sometimes throw down so many variables that readers have no way to gauge the importance of each. They feel weighed down trying!
Want more tips like this to hone your writing skills? You’ll find 18 Days to Become a Better Writer an easy-to-use e-guide. Start your journey today by 
In the ’60s, a movement started to encourage people to share in conscious expressions of Gratitude on one day of the year. World Gratitude Day was born. How can you celebrate World Gratitude Day this September 21st?
Connect with Barbara