by Barbara McNichol
You put up yet another blog post and linked it to a host of offerings, but nothing is selling. Or you’ve published an excellent book but the back copy cover wouldn’t entice even your mother to buy it. Or you’ve rewritten your one-sheet message to book more engagements, but how you describe your programs doesn’t resonate with those you want to impress.
Because your business results tie closely to the marketing copy you write, how you learned to write in school just won’t cut it today.
In a recent teleseminar for SpeakerNet New, I shared common mistakes that often scuttle your attempts to convert words into action — mistakes you might not even know you’re making!
Step one is being aware of those mistakes; step two involves discovering what you might do differently to:
- Craft persuasive paragraphs that address your reader’s pain (it’s not all about you!)
- Say what you intend to convey in clear, concise ways (a confused person doesn’t buy)
- Tap into imaginative ways of expressing your message (overcome the boring factor)
- Make it easy (not tedious) for people to read what you say in writing (whack wordiness)
- Plan your messages in a way that puts the writing process on autopilot (so essential information isn’t forgotten)
You haven’t missed this opportunity to “go deep” and strengthen everything you write — from emails to proposals to one-sheets, blog posts, and back-cover copy. You can go to this link and order the MP3 today for only $15.
Praise from attendees
“I’ve attended many tele-seminars and webinars in the past, but this was clearly the best ever. I came away with a wealth of ideas I can use immediately. I just trashed the planning letter I was assembling and am now in rewrite mode. Thanks for helping all of us grow in our wonderful profession. By now, in my 30th year as a professional speaker, I thought I should know everything… It is amazing how we continue to know what we know, that we don’t know!” – Dave Richardson
“Barbara’s recent teleseminar on SpeakerNet News was terrific. The teaching was concise, and it addressed a majority of the problems that have cropped up in my own non-fiction editing. If you are not already receiving her newsletter, Add Power to Your Pen, you should sign-up for it on www.barbaramcnichol.com, ASAP. Every issue is a treasure trove of information. Barbara is a true professional and she has already helped me to raise the bar on my writing and editing work.” – RaMarie Swart